Weather, Multi-Purchase Promos Help Holiday Sales
Wells Fargo found that beverage sales in convenience stores increased by 4 percent for Memorial Day this year, compared to a 2 percent increase in 2013.
Headlines
After-School Delight
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
Marley Beverage Company Hires New President, CEO
The Marley Beverage Company (MBC) announced Monday that it has appointed Harry Bigelow as president and chief executive officer, according to a company release.
Press Clips: Monster Lacks License to Ill
Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Video: Hiball Expands Staff, Looks to Bolster Distribution
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
Pelé Partners With Golazo
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
Juice for the Green
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
TSG Silently Exits Its Neuro Investment
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.
Diet Soda Beats Water in Weight Loss Program, Concludes ABA-Funded Study
A new study funded by the American Beverage Association has determined that diet soda is a better beverage option than water for individuals trying to lose weight.
Energy Category Records Atypical Deceleration
A recent Wall Street report indicates that the energy drink category’s progress in convenience stores has slowed to its lowest point in more than a year.
Video: Barnhorn Leads New CircleUp Investment Fund
As the lead in one of the seven “Circles” funds, Brad Barnhorn, a long-time beverage investor and advisor, will focus on investment opportunities in the healthy food/beverage and healthy living space.
Distribution Roundup: WAT-AAH! to Walmart
Walmart continues to express interest in smaller, emerging brands. We’ve seen brands like Inko’s and KonaRed land nationwide distribution deals. In April, the retailer announced that it will stock Wild Oats organic foods. And on May 13, WAT-AAH! announced that it has expanded its distribution network with authorization in Walmart Neighborhood Markets.
Press Clips: Lunar Marketing
The Verge recently reported that Otsuka’s Pocari Sweat will be the first commercial product to touch down on another land surface in space. Along with Pocari Sweat, the can will contain the wishes of children across Asia, which were sent in letters to Otsuka and then etched onto silver disks.
ZICO Shifts Tone in New Multimillion Dollar Marketing Campaign
Led by actress Jessica Alba, who serves as “brand ambassador” for its "Crack Life Open" campaign, ZICO is now positioned as an everyday, anytime type of beverage.