Honest Tea Tests the Honor System
In what the company described as a live social experiment, Honest Tea set up unmanned pop-up stores in cities nationwide yesterday where passersby could purchase bottles of tea based on…
Headlines
Endorsements, Testimonials and the FTC
By Justin Prochnow Beverage companies need to be careful. Endorsements and testimonials are very powerful and influential forms of advertising. Consumer testimonials and celebrity endorsements often provide the final assurance…
Red Bull Discontinues Production of Cola and Energy Shot
Red Bull North America has discontinued production of its energy shot and cola. Amidst a flurry of rumors last week, the move was not entirely unexpected, though Red Bull’s decision…
The Xyience of Energy Drinks
Note: Due to reporting and editing errors, earlier versions of this story incorrectly stated that Russell Pike was sent to prison after being indicted on charges of tax evasion. Mr.…
The Company Nobody Wants to Admit they Call
The employees of Parallel Products have turned the old adage inside out. To them, one man’s trash is another man’s… ethanol? The Louisville, Ky-based company turns discarded beverages that didn’t…
New Mix1 CEO Comes from Hershey’s
The Hershey Corp. has taken a big step toward consolidating its investment in mix1, with Brian Murphy replacing John Burns as CEO. The selection of Murphy, who comes from Hershey’s…
Aloe Introduces Itself
It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an…
New Age Beverage Launches Just Pure Water
New Age Beverage is now offering consumers the chance to reach for a nice, cold can of water. The Colorado-based XING Tea maker is putting out the unsweetened, flavored essence…
2011 Summer Fancy Food Show Recap
While foot traffic was strong, the switch from the Javits Center in New York City (undergoing a major renovation), to Washington, D.C. continued the downward trend of exhibiting beverage companies relative to last summer’s show, which also yielded very low numbers.
Muscle Milk Warned by FDA
The Food and Drug Administration has issued a warning letter to Muscle Milk maker Cytosport saying the dominant protein drink brand’s labels could be misleading to consumers. The agency’s concerns…
Monetizing Innovation
By Michael Burgmaier, Managing Director, Silverwood Partners As an investment banker advising consumer-focused companies, I see many business plans from innovative food and beverage companies looking to sell their company.…
Rainforest Revamps
Rainforest Beverages will be putting its soda brand, Rainforest Cola, on hold and instead launching a pair of new SKU’s in the coming months that feature fruit flavors more prominently.…
2011 Summer Fancy Food Show – Beverage Exhibitor List
The 2011 Summer Fancy Food Show is being held July 10 – July 12 at the Walter E. Washington Convention Center in Washington, D.C. this year since the Javits Center is undergoing renovation. We'll be on hand covering the event, so drop us a line if you are going to be there.
Beverage Industry Veteran Ed Slade Passes Away
This morning, BevNET received the very sad news that Ed Slade has passed away after a battle with cancer. Ed's time in the industry will not be forgotten, having worked with a host of food & beverage companies both big and small, including ConAgra, Group Danon/Evian, FIJI Water, Twelve Beverages, and Owater. His biggest and most impressive feat came during his tenure at FIJI, where, as President and COO, he led the brand from being its startup roots into what eventually became the number one bottled water in the US.