Marketers Shrug Off Proposed Oversight
Citing the increasing popularity of energy drinks and other dietary supplements, U.S. Sen. Dick Durbin (D-Ill.) has introduced legislation that could require marketers to register their products with the Food…
Headlines
2011 Water Guide — Time Is Running Out To List Your Brand
Does your company market a bottled water, enhanced water, tablet, powder, or water enhancer? Or are you a supplier to these companies? If so, you should list your company in…
They’re Ba-ack! Better Pack a Toothbrush!
For those of you who just don’t buy the notion that the overall consumer trend is toward healthier living, here’s a little something to buttress your argument….…
Frank Kerker to run FMF Power Beverage
Longtime Lance Collins associate Frank Kerker, who had previously been a marketing executive at the serial beverage entrepreneur’s FUZE company, has been installed in a similar position with new beverage…
Share of Stomach, Share of Government
Some interesting news out there that we’re not too proud to introduce: First of all, Advertising Age has done a five-year update on just what the heck it is Americans…
Hint, Legend in Financial Harmony
Looks like HINT has gone the celebrinvestor route, adding R&B singer John Legend (we loooove that joint you dropped with The Roots, yo!) and a pair of private equity groups,…
KonaRed Issues Statement In Response to VDF FutureCeuticals Patent Infringement Lawsuit
Sandwich Isles Trading Company, Inc., the makers coffee fruit beverage KonaRed, has issued a press release today in response to VDF FutureCeuticals’ patent infringement lawsuit launched against the company.…
Wildrick Becomes BAZI CEO
There’s some interesting news out of Denver this morning, where Debbie Wildrick has been appointed CEO of shot company BAZI International, replacing Kevin Sherman, who retains the title of President.…
FutureCeuticals Files Patent Infringement Suit Against Makers of KonaRed
VDF FutureCeuticals, the manufacturers of CoffeeBerry® Whole Coffee Fruit products, has filed a patent infringement lawsuit against the makers of KonaRed, one of two major coffee fruit beverage brands on…
Cell-nique Gets its Cookies
Macrobiotic superfood drink Cell-nique is turning into natural foods conglomerate Cell-nique. Owner Dan Ratner completed its second transaction in a year, this time in the non-beverage space, however. Cell-nique announced…
Video: “New Beverage Showdown” presentations from BevNET Live Summer 11
The most talked about segment at our recent BevNET Live Summer 11 event in NYC was the “New Beverage Showdown”, a new beverage brand competition that we developed in partnership…
Chia Drinks Go National After Mamma Chia Signs With UNFI
Only eight months after its initial launch, Mamma Chia yesterday announced an agreement with United Natural Foods (UNFI) to distribute its organic chia seed beverage nationwide. “We’re very excited about…
ZICO Aligns with NFL Players, Inc.
Apparently, even marketing subsidiaries get dehydrated. At least, that’s what we understand from a quick read of this announcement, which is that the licensing and marketing subsidiary of the NFL…
GNC Holdings, Inc. Announces Resignation of Beth Kaplan as President and Chief Merchandising and Marketing Officer
PITTSBURGH, PA (June 20, 2011 ) /PRNewswire/ — GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of nutritional products, today announced that Beth Kaplan, President and Chief Merchandising…