The latest NIQ on premise update highlights a continued shift in the beverage alcohol landscape, with spirits reinforcing their leadership position. Over the past year, spirits grew value by just over 2% despite declining volumes, indicating that price and premiumization are driving performance rather than consumption growth.
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
In this week's new products gallery, Swoon takes its zero-sugar lemonade into functional territory, Fairlife rebrands its milks and protein shakes, and De La Calle drops its latest modern Mexican soda SKU.
The hosts break down the latest wave of CPG deals, including HOP WTR’s sale to Constellation Brands and So Good So You’s acquisition by a private investment group – just two of several recent moves. They explore what’s fueling continued buyer activity and why non-alcoholic, functional, and better-for-you beverage brands remain especially attractive targets.
Sporting legends David Beckham and Tom Brady are both the leading faces and equity stakeholders in their respective wellness brands, and are helping combine health and lifestyle elements into differentiated online business models that have room to expand.
What impact could the consolidation of two spirits industry titans have on smaller, independent suppliers?
The sustainably-packaged beverage brand is releasing a limited edition variety of its Passion Fruit & Peach Green Tea flavor featuring Tarte’s logo, while the cosmetics brand is releasing tie-in maracuja juicy lip vinyls.
In this week's BevNET reviews: Esprizio showcases its take on espresso spritz (if you didn't guess already), while Lapo's gives its much-hailed RTD negroni a second, new look.
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
As clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time. Now, the brand is looking to seize the moment with P2X, a new premium “Advanced Hydration” line, launching this month in Target stores.
Backed by experienced industry operators, Alohi is taking a female-first perspective in offering three low dose (5mg or 10mg THC) varieties of lightly sparkling drinks carrying 45 calories and 7 grams of sugar per 12 ounce can.
During its Q4 earnings call, Jones Soda increased revenue and margins as it narrowed losses in FY2025 and updated investors on its various product lines.
Keurig Dr Pepper (KDP) has announced new leadership for its future coffee division after the company finalized its acquisition of JDE Peet's today.
As U.S. drinking patterns change, so do its traditional drinking institutions. In Virginia, that may be thanks to Mocktail Club, the first non-alc (NA) ready-to-drink (RTD) sold in the state’s liquor stores.
