News

Productivity Drink Neutonic Secures $3.7M To Kickstart U.S. Move

Neutonic, the supplement brand fronted by podcaster Chris Williamson and fitness YouTuber James Smith, this morning announced it has raised $3.7 million at a $20 million valuation to help fuel the expansion of its RTD productivity drinks.

Casamigos Launches RTD Margaritas

The O.G. celebrity tequila has made its way into canned cocktails. George Clooney’s Casamigos announced today the launch of Casamigos Margaritas, its first ever ready-to-drink (RTD) product.

BIOLYTE Gets a Glow Up as Driving Velocities Take Priority

BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.

BevNET Live: Scaling Up With Olipop’s Mel Landis

At BevNET Live Summer, Olipop president Mel Landis spoke about his approach to shifting a brand's focus from being new and innovative to scaling for a new growth stage that positions it for long-term success.

New Products: Collabs Reign, From Star Wars & Coke to Bolthouse & Tajín

This week's new product gallery is all about the collabs, from Bolthouse teaming with spice maker Tajín for a sweet and zesty smoothie, Jarritos and Taste Salud partnering to celebrate Mexican beverage culture, or Disney and Coca-Cola working on a new Star Wars-themed campaign. 

Taste Radio: How NOT To Manage A Crisis. Functional Should Mean Clean, Right?

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,” is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients.