This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They explore the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at CPG innovations, including a surprisingly convenient twist on tomato paste.
As a nomadic distiller, Devon Trevathan travels the world through her company, Liba Spirits, setting up shop in far-flung distilleries to work her magic with local ingredients, equipment, and artisans.
This week's reviews roundup features a pair of brands pushing the envelope -- one in a evolving new category of 'greens' drinks and another offering a fresh take on the classic soda.
Nearly two years after its acquisition by Chobani, La Colombe is staying focused on scale and customer acquisition as it continues to carve out a space for its single-serve cold brew coffees in retail – with convenience firmly in its crosshairs.
Coke displayed its innovation pipeline at NACS in Chicago this week, betting on the company's ability to create value and consumer demand for more "swicy" soda options.
Chobani has raised $650 million in new equity capital to support its continued growth and recent manufacturing investments.
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.
Activist investor Starboard Value has taken a sizable share in the soft drink giant, building its stake in the weeks since the $18 billion acquisition of the global coffee conglomerate was announced on August 25.
