IRONMAN and Mortal HydrationVentures today announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN and IRONMAN 70.3 North American Triathlon Series.
Angel's Envy, the global brand that produces finished whiskeys at their Louisville-based distillery, announces its new campaign, “Worth The Envy.” Launching across the U.S., the TV, digital, social, and multimedia campaign launches to motivate people everywhere to raise the bar.
Non-alcoholic beverage sales in U.S. retail decelerated in the two-week period ending April 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research, as “softer volumes” combined with slower pricing action and an “unusually early Easter” combined to reduce year-over-year growth.
As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
Life Cider ("the Company"), a revolutionary functional beverage company, announced that a number of top professional athletes, team dietitians, and trainers have joined the Life Cider ambassador family of investors.
Cann, the THC-infused social tonic, announced a partnership with sports and pop culture digital media company Barstool Sports, set to kick off just in time for the Summer beverage season.
Neymar da Silva Santos Júnior, known as one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero alcohol mocktails launching in Brazil later this year.
Purchasing habits, higher grocery prices and an ever-changing physical and digital retail landscape have had a significant and lasting impact on both CPG companies' profits and the margins of grocery stores since the start of the pandemic.
Next Century Spirits, the spirits supplier behind American single malt whiskey Bear Fight, has acquired a majority of Southwest Spirits & Wine brand assets, the company announced today.
In a town known for its people’s loyalty and commitment to community, it’s no wonder NORKA soda pop came back strong when Michael Considine revived the Akron, Ohio brand in 2015. Now, it’s set to celebrate the 100th anniversary since its initial founding in 1924.
Himalaya Wellness, an herbal and plant-based supplements and personal care brand, announced PartySmart Electrolytes, the latest innovation to its products for a better morning.
Roots launches its premier mind, body and mood lifestyle brand with its mind and mood-boosting supplement line, Roots Focus.
