News

Back from the Brink: NFL Star Damar Hamlin Partners with Don’t Quit!

As Damar Hamlin prepares to suit up and return to the field for the upcoming NFL season, he’s bringing that “don’t quit” attitude to, well, Don’t Quit! The protein and energy drink brand announced today that Hamlin has officially joined the company as an equity partner, marking the athlete’s first official beverage brand partnership.

As Major Brands Waver, Gay Water Aims for Authenticity

Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.

New Riff Distilling Unveils Malt Whiskey Project

New Riff Distilling is announcing its Sour Mash Single Malt project, an unprecedented exploration of the intersection of malted barley and the sour mash Kentucky whiskey making regimen.

KDP, La Colombe Partnership Shakes Up Canned Coffee Category

KDP announced this morning that it is investing $300 million in Philadelphia-based coffee company La Colombe, making it the second largest investor in the brand with a 33% equity stake and strengthening its ambitions of moving deeper into the RTD coffee category.

New 30-Year-Old GlenAllachie Announced

Independent Scotch whisky firm The GlenAllachie announces the next iteration of its oldest and most exclusive core range expression: The GlenAllachie 30-year-old Cask Strength Batch 3.