

Going Deeper on Polar Addiction: Comedian Josh Gondelman Talks Seltzer
Last week Slate published an ode to Worcester, Massachusetts-based sparkling water brand Polar Seltzer, guest written by comedy writer Josh Gondelman. We spoke with him to learn more about his homegrown love for Polar and to get a creative consumer’s insight into why the 141-year-old brand resonates so deeply with New Englanders.