Jared Adkins, Founder and Master Distiller of Bluebird Distilling, the award-winning grain-to-glass distillery, is thrilled to announce a new partnership with the Jetty Rock Foundation, the 501(C)3 nonprofit arm of the coastal lifestyle and apparel brand Jetty.
Torabhaig Single Malt Distillery on the Isle of Skye closes the current chapter of its Torabhaig Legacy Series with a limited edition batch strength release straight from the cask.
Aura Bora’s expansion into non-alcoholic RTD cocktails – in the guise of the Dry Guys Olive Oil Martini, launching today – was not spurred by the ever-growing beverage category trend, but rather Andrew Benin, founder and CEO of olive oil brand Graza.
Barrell Craft Spirits (BCS), the original independent blender of unique aged, cask strength whiskey since 2013, unveiled its new state of the art blending facility in Jeffersontown, Kentucky, during a private ribbon cutting ceremony.
Glenglassaugh Distillery announces the relaunch of its core range with three coastal single malt whiskies – 12 Year Old, Portsoy, and Sandend – along with a new bottle design for the full portfolio.
This September Ardbeg will launch the fifth bottling of its permanent 19-year-old expression, Ardbeg Traigh Bhan. Produced in small batches and released year on year, this exceptionally rare and ever-changing whisky draws its inspiration from Islay’s Traigh Bhan beach, known locally as the Singing Sands.
ShineWater, (booth #2706) is unveiling new sustainable aluminum can packaging on the show floor at Natual Products Expo East on September 20-23.
Heineken UK has obtained a “significant minority” stake in Served, the ready-to-drink (RTD) brand backed by singer Ellie Goulding. Terms of the deal were not disclosed.
8th Wonder Tea is announcing their partnership with six-time NFL Pro Bowler and sports commentator Donovan McNabb who played 13 seasons as an NFL quarterback.
Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.
Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns.
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.
Brothers Verne and Nelson Nieves, co-founders and co-owners of Bosscal Mezcal, are pleased to announce that William (“Bill”) Edwards, formerly Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine&Spirits (SGWS;Miami, FL), has joined Bosscal as Chief Strategy Officer.
