Santa Fe’s Altar Spirits Rebrands as As Above So Below
Santa Fe’s locally owned distillery, Altar Spirits, will now be known as As Above So Below to better position the distillery for future expansion across New Mexico and the United States.
News
Marketing: Espolón, Don Julio, Teremana Gear Up for Cinco; Kicks from 21 Seeds; Belvedere Taps Pro Ballers and Skateboarders
Footwear company Birdies and infused tequila 21 Seeds have teamed up to launch a “Top Shelf” sneaker collection, inspired by “empowered women who call the shots.”
Alma Del Jaguar Tequila Launches in the U.S.
Morningside Brands, Inc. announces the launch of Alma del Jaguar Tequila, a handcrafted, 100 percent blue weber agave tequila that is sustainably produced and certified additive free.
Fordham Lee Distillery Releases New Orange Dreamsicle Cream Liqueur
Known for creating exquisite spirits, Fordham Lee Distillery adds Orange Dreamsicle to its lineup of grain-to-glass cream whiskey liqueurs. The refreshing addition is ready to drink over ice, can be mixed into milkshakes or used to reimagine an Old Fashioned.
Monster: Q1 Net Sales +11.9% As ‘Beast’ Boosts Booze Division
Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.
Sazerac CEO Mark Brown to Step Down, Replacement Named
CEO of Sazerac Mark Brown plans to leave his role next month, according to reporting by Louisville Business First. The move is part of “a long-signaled and eight-year succession plan,” that will see Brown move to the role of executive chairman.
Híjole! Named Official Tequila of New York Mets
Híjole! (pronounced ee-ho-leh), the internationally awarded silver tequila headquartered in Tequila, Jalisco Mexico, is proud to announce it has been named the Official Tequila of the New York Mets.
Six Questions with Maxwell Britten, Co-Author of Trap Kitchen: The Art of Street Cocktails
From his role as former bar director at James Beard Award-winning Maison Premiere, to chief brand officer at The Liquor Cabinet, Maxwell Britten has spent over 15 years as a…
This Week’s New Products: Pepsi’s Champions League Cans, Non-Alc Mezcal and a New Barcode Flavor
In this week’s new products roundup, Pepsi celebrates the UEFA Champions League, Little Saints makes its first foray into the non-alc spirits category and sports drink Barcode adds a tropical flavor to its lineup.
Taste Radio: Could Bad PR Work In Your Favor? Plus, Lessons From A Raucous ‘Slam’ & Rave.
The hosts assessed the fallout from a highly publicized claim of “copycat” branding (and the accuser’s subsequent apology), recapped a raucous pitch slam and shared a firsthand account of Omson’s rhapsodic rave. They also spoke about a somewhat controversial food and sampled plenty of tasty, trendy products in the studio.
Malteurop Malting Company Opens Distribution Center in California
Milwaukee, Wisc. – MMC, one of the leading suppliers of North American Grown and Malted products and imported malts to North American craft brewers and distillers, is pleased to announce…
UFC Champion Aljamain Sterling Joins NERD Focus as Official Ambassador and Equity Partner
NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – announced it signed as the exclusive energy drink partner of UFC bantamweight champion, Aljamain Sterling.
Eastgate Group Expands Beverage Can Sleeving Capabilities to Meet Growing Demand
LEBANON, Ohio — Eastgate Group, a leading provider of contract package labeling & decorating services, has announced the expansion of its beverage can sleeving line to meet growing demand. The…
Vita Coco: Double-Digit Volume Sales Fuels Q1 Growth
Double-digit volume growth for its flagship coconut water line propelled The Vita Coco Company’s Q1 2023 net sales +14% year-over-year to around $110 million, according to the company’s earnings report this week.