FICKS Mixers, the leading premium low sugar cocktail mix brand, has broken into the top 15% of cocktail mixers by retail sales in the U.S., a far cry from the company’s humble beginnings in the dorm room of its cofounders Ron Alvarado and Mike Williamson.
Whether they’re functional, zero calorie or hard, Natural Products Expo West 2023 last week had no shortage of new sodas and sparkling waters. While wariness around sugar may have pushed consumers away from full-calorie sodas in the recent past, the natural products industry is continuing to roll out new innovations in the category with a plethora of better-for-you options. Here’s a sampling of what launched last week at the trade show.
Nirvana Water Sciences Corp. is making waves in the wellness world with a super-charged beverage portfolio. The company began unveiling Nirvana Super beverages via a social media campaign that is going viral with over 1 million views on Instagram.
Tractor Beverage Company, in partnership with sustainability research company HowGood, announced the launch of its Organic Impact Tracker – a sustainability impact tracker developed to quantify the benefit of sourcing organic ingredients versus their conventional counterparts.
Medical professionals worldwide agree that the pathway to better health is by following a nutritious diet and maintaining an active lifestyle. For these reasons, Dr. Myra Dulac has dedicated her life’s mission to promoting positive health and an enriched quality of life for all.
Entertainment Arts Research (OTC: EARI), a diversified beverage and media group, has announced that it has applied to FINRA to change its name to "The Original New York Seltzer Beverage Corporation", better aligning the corporate identity with its core business and iconic brand, operating in the global craft soda market valued at USD 651.3 million in 2021 and is expected to grow at a CAGR of 5.04% during the forecast period.
Top Note Tonic announces a partnership with Cavalier Distributing to bring its lineup of craft mixers to retail shelves across Ohio. Top Note’s complex and layered beverage mixers, including Classic Tonic Water, Ginger Beer, Sparkling Grapefruit Soda, and Bitter Lemon Tonic Water, are among the award-winning products available now in Ohio.
Pepsi has partnered with DraftKings and enlisted Carlos Boozer to encourage fans to submit a “Zero Right” bracket during college basketball’s biggest tournament.
“A-GAME” Beverages, Inc. signs a deal with Kalil Bottling Co. to bring its full lineup of premium sports beverages to retail stores across Arizona, beginning in April 2023.
We’re inviting the local Boston CPG community to our HQ office on Thursday, April 13th for a food, beverage and beer industry meetup. Join our BevNET, NOSH, Brewbound and Taste Radio teams from 6 PM to 8 PM ET for networking, beverages and light appetizers. We also encourage you to BYOS a.k.a. “bring your own samples” for others to try!
The Emerging Brands Alliance, an organization dedicated to helping CPG brands scale manufacturing, has announced its 2023 grant program. This year, the Alliance will award one $50,000 grant to assist a high-growth company with the purchase of packaging or processing machinery for their manufacturing facility, or that of their co-manufacturer’s facility. Applications open March 17, 2023.
Ready, one of the fastest growing sports nutrition companies in America with co-owners and Ready Athletes Aaron Donald and Giannis Antetokounmpo, announced the launching of a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.
Off the back of announcing an over 30% year-over-year increase in net revenue in Q4, veteran-owned coffee company Black Rifle outlined its “deliberate” growth strategy primarily focused on RTDs and the Food, Drug and Mass (FDM) market.
Cookie dough with your bourbon? Over the past decade, flavored whiskey has evolved from a handful of value-priced cinnamon or apple flavored bottles to a hot segment driven by innovative flavors from craft and emerging brands. As the diversity of flavors expands, suppliers have lured in new whiskey drinkers and found a niche for their sweet, and sometimes savory, spirits.
