News

Velvet Llama Claims Victory in BevNET’s Cocktail Showdown 3

It was a smooth win for Velvet Llama as the New York-based brand was named the champion in BevNET’s Cocktail Showdown 3 this weekend. Created by former bartender Luca Forgeois, Velvet Llama launched earlier this year with a line of RTD cocktails.

Profile: Sap’s Seeks Softer Side of Sports Hydration

For years, average people have been consuming the same sports drinks that they watch marketed on TV by elite-caliber athletes, which are backed by investments in scientific research and fine-tuned product development (or so we’re meant to believe).

Glitch Energy Launches Error 404 Line, Scales Digital Presence

Tennessee-based natural energy powder maker Glitch Energy, which debuted its limited edition Error 404 line last week, is looking to shake up the energy drink space by offering gaming content creators a product that prolongs the effects of caffeine.

How Mom Water Is Making A ‘Karen’-Friendly Cocktail

Despite its name, Mom Water is not just gaining traction with its namesake audience. The fruit-infused vodka water that launched out of Indiana last year has made inroads at sporting arenas, college campuses and big box retailers alike. No one was more surprised than the husband and wife founders, Jill and Bryce Morrison.

Industry Veteran Christine Barone Named President at Dutch Bros Inc.

Dutch Bros Inc. (NYSE: BROS; "Dutch Bros" or the "Company") one of the fastest-growing brands in the food service and restaurant industry in the United States by location count, announced that it will name Christine Barone as President. Ms. Barone will begin in Q1 2023 and report to Joth Ricci, who will remain in his leadership role as CEO.

Spirits: 12 New Whiskey Releases to Cap Off the Year

In this roundup of new whiskey releases, WhistlePig teams up with country music duo Brothers Osborne, Kentucky Owl celebrates Mardi Gras early and Stellum Spirits takes inspiration from the Hunter’s Moon.

Taste Radio: Meet The ‘Cult Leader’ Who’s Forecasting The Future Of Food And Beverage

Snaxshot creator Andrea Hernandez discussed the emergence of her influential trend-predicting platform and its content strategy, her bone to pick with functional foods and beverages, how she defines a “great” product and her take on several noteworthy trends. We also sat down with legendary musician, actor and entrepreneur Steven Van Zandt, who spoke about the launch of his new wellness brand, Little Steven’s Underground Apothecary.