Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
News
New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
This week's new product gallery is stacked with collabs, including Liquid Death x Pop-Tarts and Liquid I.V. and Ring Pop. Plus, new releases from Happy Coffee, Everyday Dose, Slate, Dad Grass and more.
Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
Gutsi Looks to Establish BFY Platform, Launches as Public Company
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Report: Sazerac Offered $15 Billion For Brown-Forman
Sazerac made an approximately $15 billion bid for Brown-Forman, according to a new report from the Wall Street Journal.
Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Gatorade Goes “Longer-Lasting” In Overhaul to Build Non-Athlete Appeal
The biggest name in sports drinks is changing its playbook.
2026 M&A: What’s Shaping Buyers’ Wishlists?
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
Distribution: Costco Resets Grow Super Coffee, Oatly
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.