News

This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January

As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.

PROOF Alcohol Ice Cream Launches in Chicago

Winter, spring, summer, or fall, it’s always the right season to experience the Ultimate Adult Indulgence. PROOF Alcohol Ice Cream is introducing its 7% ABV/14 PROOF frozen innovation to Chi-town to kick off the New Year in decadent, spoon-worthy style.

MAKA Launches Chainwide at Sprouts Farmers Market

MAKA, creator of RTD organic wheatgrass beverages in fruit-forward, energizing and refreshing flavors, is pleased to announce that Sprouts Farmers Market will be offering all four of its beverages chainwide.

BobaBam Launches New Milk Tea and Taro Variety Pack

BobaBam, the frozen instant boba kit that lets consumers make boba shop-quality drinks at home in about a minute, is unveiling a new variety pack at over 200 club locations across the Northeast and West Coast.

Taste Radio: To Unlock Their Brand’s Full Potential, They Had To Get Uncomfortable

Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.

Guayaki Raises $75M, SEC Filing Shows

Yerba mate company Guayaki has raised $75 million in a funding round, according to a January 13 SEC filing by the company. The filing reflects over half of the company’s $142.8 million offering amount in the equity fundraise, with $67.8 million remaining to be sold.

Actor Miles Teller Leads 2023 Investment for The Finnish Long Drink

The Finnish Long Drink - the incredibly refreshing sparkling citrus drink with real liquor, built on the heritage of the legendary Finnish alcohol category of long drinks - is pleased to announce that actor Miles Teller will be taking a larger ownership stake and increasing his investment in the brand, which he has helped build a presence for in the United States as a Co-Owner.

People Moves: De La Calle President Departs, MāKā Adds Sales Executive

De La Calle president Danielle Calabrese has left Here Studio's tepache beverage brand. Wheatgrass RTD company MāKā brought on Jeff Maher to lead a national distribution push in natural and industry veteran Dave Peacock has been appointed the new CEO of Advantage Solutions.