Mystic Announces Pre-Sale of the First Bourbon Aged in Orbit
Mystic Farm & Distillery announces the launch of Mystic Galactic, the rarest spirit ever produced, a bourbon whiskey aged for one year in space.
News
Empirical Announces U.S. Expansion
Empirical, a flavor company revolutionizing spirits with its free-form approach, today announces its U.S. expansion with the opening of its first-ever distillery in North America.
Bar Convent Brooklyn Announces World-Class Education Committee
Bar Convent Brooklyn, one of the leading international trade events for the bar and beverage industry, officially announces its Education Committee for 2023, as well as the opening of Education Session submissions.
Rob Warren Joins Black Infusions Brands
Black Infusions Brands announced that noted spirits marketer Rob Warren has joined the team as Chief Growth Officer. Black Infusions crafts award-winning Black Fig, Gold Apricot, and Dark Cherry all-natural infused vodkas and The Original Dirty Shirley RTD.
Profile: Sia Whiskey’s Carin Luna-Ostaseski On Capital, Community & the Entrepreneurial Spirit Fund
Over the last decade, businesses owned by either people of color, LGBTQ people, women or the disabled have received only a 2% share of venture capital even though they represent over 50% of new business started, according to Hello Alice. Within spirits and alcohol overall, several industry groups and leaders have recently called attention to similar disparities.
U.S. Recognizes Bolivian Singani as Unique Category of Brandy
The Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury (TTB) has recognized singani as a unique type of brandy and a distinctive product of Bolivia, designating the grape distillate as its own subcategory. The new rule will go into effect on February 13.
Copalli Spirits Names New CMO and Head of Sales
Copalli Spirits, the sales and marketing arm of Copalli Rum, is starting the new year off with two additions to its executive team.
Four Roses Distillery and OSMO Salt Create Toasted Vanilla Bourbon Salt
Four Roses, the Kentucky bourbon brand synonymous with Valentine’s Day, and OSMO Salt, purveyors of premium, chef-selected salt, debuts the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt.
LMFAO’S Redfoo Joins MAKA as Investor and Creative Ambassador
Redfoo, known for his exceptional talents and seemingly boundless energy, has joined MAKA as an investor and a driving creative force in sharing the benefits of living a healthier and more active lifestyle.
ZOA Unveils New Design, Campaign Aimed at “Something Bigger”
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
NielsenIQ: Non-Alc Beverage Sales Accelerate as Volumes Improve
Non-alcoholic beverage retail sales accelerated in the two-week period ending December 31, bolstered by improved volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo Leans Into Super-Premium With Acquisition of Don Papa Rum
Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.
Pronghorn Invests in Hella Cocktail Co., Bringing Co-Founder Pinkard Along as New CEO
Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced today an investment in cocktail mixer and beverage brand Hella Cocktail Co that will also see the company’s co-founder, Jomaree Pinkard, join as its new CEO and managing director. The size of the investment was not disclosed.
Taste Radio: How ‘Patient Urgency’ Helped SmartSweets Land A $360 Million Deal
Tara Bosch, the founder of better-for-you candy brand SmartSweets, explained how prioritizing a lean business model in its early development enabled the company to be nimble and outpace its competitors, why its growth strategy is built around “patient urgency” and how the brand’s highly effective social media strategy drives consumers to its retailers.