News

Hardpops Named Official ‘Boozy Ice Pop’ of NHL’s Florida Panthers

Hardpops (the “Company”) ‘ice pops for grownups’ has teamed up with the National Hockey League (NHL)’s Florida Panthers (the “team”) & FLA Live Arena (the “facility”), in a multi-year partnership deal as the team’s official ‘boozy ice pop.’ 

Taste Radio: The Most ‘Outstanding’ Advantage A Brand Can Have Is One That Many Overlook

Outstanding Foods co-founder and CEO Bill Glaser spoke about how he has applied lessons from prior entrepreneurial ventures to the company’s business strategy, how the brand has attracted celebrity investors and involved them in marketing and promotion efforts, and the evolution of Outstanding Foods’ package design and its alignment with the company’s innovation and retail strategies.

Campari Acquires Wilderness Trail, Extending Bourbon Interests

Campari Group is boosting its Kentucky bourbon portfolio by taking a majority stake in Wilderness Trail Distillery, the company announced today. The move comes at a time when American whiskey continues to rise, and particularly higher-priced brands.

Lunazul Tequila Announces First Brand Advocate

Lunazul Tequila, the hand-crafted, 100% agave tequila that’s blended under the masterful direction of Heaven Hill Brands partner Tierra de Agaves, is pleased to announce award-winning bartender Lynnette Marrero as the brand’s first Brand Advocate.

Wheyward Spirit Now Available in Nebraska

Wheyward Spirit, a first of its kind distilled specialty spirit bringing sustainably sourced, upcycled whey from domestic diaries into the alcohol industry, announced that the company is jumpstarting its expansion eastward in partnership with Republic National Distributing Company (RNDC).

Wilderness Trail Distillery Partners With Campari Group

Campari Group, based in Milan, Italy, has reached an agreement to purchase an initial 70% interest in Wilderness Trail Distillery, and in 2031 the remaining 30% interest, of the outstanding capital of Wilderness Trail Distillery, LLC (the ‘Target’).