With the new wave of energy imitators flooding the beverage category, Monster Energy continues to lead with delicious innovations that aid in the recovery from rough nights and early mornings. Joining the Rehab Monster lineup is the popular summertime staple, watermelon. Not only does it serve as a delicious refreshing drink, but it's also packed with added functional benefits to restore energy and conquer fatigue.
SOS Hydration, an electrolyte replacement drink that’s as effective as an IV, is now available at Sam’s Club online and in-store at 34 locations in California and Nevada. Formulated by a doctor at one of the nation’s top hospitals; a British Champion runner, and a retired military medical officer, SOS Hydration is the perfect daily hydration, immunity, and vitamin booster.
Atlanta-based Tip Top Proper Cocktails is thrilled to announce The Summer Classics Variety Pack, a brand-new 8-pack of their brightest, most summery cocktails. The Summer Classics Variety Pack launches today, just in time to kick back and kick off summer, as these quintessential crowd pleasers pair perfectly with anything from sprinklers to barbecues, pools to parks.
Seven states plus the District of Columbia currently allow distillers to ship direct-to-consumer (DTC), but that number may be changing with a new bill making its way through the California Legislature.
DSM and Firmenich announce that they have entered into a business combination agreement (the "BCA") to establish the leading creation and innovation partner in nutrition, beauty and well-being ("DSM-Firmenich"). The combination will bring together Firmenich's unique leading Perfumery and Taste businesses, its world-class science platforms and associated co-creation capabilities with DSM's outstanding Health and Nutrition portfolio and renowned scientific expertise. The new company will have four high-performing and complementary businesses, each with leading positions and underpinned by world-class science.
KT Tape, the leader in drug-free pain relief products, announces the launch of its latest product: KTHealth+ AIM. KTHealth+ AIM is a once-a-day drink mix designed to help improve your body’s healthy inflammatory response†‡ to the aches and pains associated with physical exertion. AIM is a 100% drug-free, great tasting dietary supplement with healthy botanical ingredients such as turmeric, ashwagandha, organic beet root powder, zinc, vitamin D and vitamin C.
GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce that it has partnered with CTV’s THE AMAZING RACE CANADA as a sponsor. Showcasing unique activations for the racers throughout the season and offering the winners a once-in-a-lifetime trip for two around the world, GURU will also be running a contest online and in store allowing Canadians to get in on the action and win their own unforgettable trip to anywhere in the world, for a value of up to $10,000.
Industry leaders and investors warned CPG entrepreneurs that brands need to plan for a tighter investment market if they hope to survive in the rapidly changing economic climate at a Wednesday panel discussion hosted by the Naturally Network.
Monster Energy is rewarding their fans this summer with the chance to win an epic trip and all-inclusive backstage pass to either a UFC, MotoGP or Supercross event. All any Monster fan has to do to win a legendary experience is - keep drinking their favorite Monster! The more Monster Energy that fans purchase, the more chances they will have to win the experience of a lifetime.
Provi, the leading B2B ecommerce marketplace in the beverage alcohol industry, announced it has completed the first phase of integration between Provi and SevenFifty for its new expanded marketplace. The integration brings Provi’s and SevenFifty’s distributor portfolio data into a single, best-in-class marketplace for all three tiers of the industry. In order to create a more streamlined and simplified experience for on-premise and off-premise buyers and distributors, Provi will offer a single login and experience for buyers nationwide by the end of 2022. The SevenFifty distributor platform, used by thousands of reps every day, will remain unchanged, continuing to offer a robust set of sales tools and content services.
Reichenbach noted that in his role as executive chairman he was still active in the brand’s daily operations, responsible for running capital markets and shareholder relations. While he worked closely with Patarnello on key decisions, Patarnello was primarily responsible for managing the executive team.
Dough Ball, the deliciously bold cookie dough flavored whiskey that delivers on taste and a good time, announced its national expansion to multiple states across the country. Bringing a new and unique flavor profile to the whiskey category, Dough Ball's U.S. expansion boasts an exciting year for the brand as it continues to grow as an approachable, premium option for consumers looking to unleash the dough-bauchery.
Spirit of Gallo's New Amsterdam Vodka announced the release of Wildcard, a vodka-based line of hard beverages and the brand's first-ever offering in the ready-to-drink category. Wildcard is the ideal beverage for fans who are up for anything, ready to embark on adventure and looking for a little excitement in their beverage with its refreshing, crisp taste, offering 8% ABV.
Montauk Iced Teas, all natural, lower calorie lower sugar real teas and lemonades, are making waves this summer season. With our new distributor, Big Geyser, sales have since skyrocketed double digits from our launch in early March of this year. With 10 exciting flavor-packed teas and lemonades starting at just 5 calories and 0g sugar, there is sure to be a fix for the whole family-without the guilt!
