News

Organika Vodka Partners With Brescome Barton

Organika Vodka announces another significant alliance with a leading North American distributor of spirits, wine, and beer, Brescome Barton, Inc. In over 70 years of business operations in Connecticut, Brescome Barton has grown to be the largest distributor in the state. By extending its sales and distribution throughout Connecticut, Organika Vodka aims to secure a leading position as the ultra-premium vodka in the United States.

Me & the Bees Lemonade Lands in Publix and Costco

Me & the Bees Lemonade, the woman and Black-owned lemonade company founded by teen social entrepreneur Mikaila Ulmer when she was just four years old, announces its top SKUs of all-natural lemonade is now available in more than 1,200 Publix stores across seven states and its Classic flavor is now sold as a multi-unit club pack in 22 Costco locations in Texas and Louisiana.

NV Group USA Expands Distribution of Smoke Lab Vodka

NV Group, one of India’s largest and most successful distillers and brewers, announces the expansion of its award-winning luxury vodka to additional U.S. markets and is now available in New York, New Jersey, Connecticut, Rhode Island, California, Florida, Georgia, Illinois, Tennessee, Maryland, and Washington DC. Guided by NV Group USA President, Mike Ginley and his team of sales and marketing professionals, their mission is to build SMOKE LAB VODKA and the company’s portfolio of premium beverage brands in the U.S. to be leaders in their respective categories. 

Couplet Coffee Announces Partnership With Foxtrot

Couplet Coffee the LGBTQ+ and woman led lifestyle brand that aims to make specialty coffee less pretentious and more fun, announced availability in Foxtrot, the modern convenience store marrying in-store curated discovery with rapid 30-minute delivery and 5-minute pickup convenience. 

Zevia Taps Childhood Nostalgia for New Summer Soda Flavors

Tapping into the simplicity and joy of summertime, Zevia – the plant-based, zero sugar, zero calorie beverage naturally sweetened with stevia –just announced two new yet nostalgic soda flavors, Fruit Punch and orange Cream.  

Mil Demonios Aguardiente Launches in the US

Mil Demonios (1000 Demons) began as a premium brand aguardiente in the bars of Bogotá, Medellín and Cartagena seven years ago. Since then, the award-winning aguardiente has been recognized for its refinement, delicacy, and complexity by the 2022 San Francisco World Wine Spirits Competition (SFWSC), as the most important Ultra-Premium Craft Spirit from Colombia. They were also awarded the Gold Medal in 2021 and received two silver medals in 2018. As a natural next step, the company has begun its first exports to the United States this year.

AriZona Expands Red Tea Line As Portfolio Diversifies

After the pandemic put some of its new product plans on hold, New York-based iced tea manufacturer AriZona Beverages is beginning to reload its innovation pipeline, beginning with an expansion of its Red Tea line this summer.

Bonumose Challenges FDA On Tagatose Labeling, CEO says ‘This is Not Over’

Despite multiple rejected attempts, Virginia-based alt-sweetener startup Bonumose will keep working to “compel and convince” the FDA to reconsider a regulation that mandates that its proprietary alt-sweetener, tagatose, be labeled under ​​total or added sugar counts on Nutrition Facts Panels (NFPs), said the company’s CEO Ed Rogers.

Crook & Marker Eliminates Some Sales Roles

Ready-to-drink canned cocktail maker Crook & Marker has confirmed the elimination of positions in its sales force, according to a company spokesperson. The spokesperson declined to share the specific number of jobs that were eliminated.

CELSIUS Holdings Celebrates 5th Anniversary at NASDAQ Opening Bell Ringing Ceremony

Celsius Holdings, Inc., (Nasdaq: CELH), maker of the leading global fitness drink CELSIUS, celebrated their fifth-year anniversary by ringing in the NASDAQ Opening Bell on Friday, May 27, 2022. The ceremonious event of physically ringing the opening bell is a momentous step for CELSIUS Energy into the trading game, commemorating their huge market growth over the span of just 5 years.

Innovation Is Critical. But How Far Do You Step Outside The Box? It’s An Empirical Decision.

Lars Williams and Mark Emil Hermansen, the co-founders of experimental distillery and food company Empirical spoke about how they identify and sustainably source high quality – and often unusual – ingredients and turn them into delicious experiences. They also discussed flavor innovation as a means of stimulating memories and why transparency is the priority in marketing.