Pure Leaf Iced Tea announced a partnership with actress and singer Coco Jones to launch the Subtly Sweet “Hotline” on TikTok in honor of its new Subtly Sweet Lower Sugar Iced Teas.
The future of drinking has arrived – Curation Bev Co. has officially launched the first-ever multi-category offering bringing a whole new line of award-winning canned alcoholic beverages for every occasion and type of drinker.
Will the Chili’s menu of the future feature a non-alcoholic margarita? Marcus Sakey, co-founder of Ritual Zero Proof, is betting on it.
One of Scotland’s top whisky bottlers is launching an exclusive single cask range, unveiling the brands fresh new packaging design.
Lux Row Distillers announced the newest member of the Daviess County Bourbon brand family: Daviess County Kentucky Straight Bourbon Whiskey Finished in Lightly Toasted American Oak Barrels. A limited allocation of 3,000 six-pack cases of Daviess County Lightly Toasted will reach retail shelves across the country later this month at a suggested retail price of $49.99 per bottle.
In 2018, Barrell Craft Spirits (BCS), launched Barrell Dovetail, which has since become a prominent expression within the company’s portfolio and the American Whiskey world, winning the Chairman’s Trophy at the Ultimate Spirits Challenge and earning a Double Gold medal at the San Francisco World Spirits Competition. Recently, the independent blender of unique aged, cask-strength sourced whiskey and rum, became intrigued with applying the concept of "Dovetail" to some of its older stocks.
Western New York Energy (WNYE) has completed a $38 million expansion to produce high-purity alcohol products under the ClearSource brand. The 6,000 square-foot expansion will enable WNYE to produce 15 million gallons of alcohol annually.
Charlie and Andy Nelson, brothers and co-founders of heritage-inspired spirits brand Nelson’s Green Brier Distillery, spoke about how thoughtful networking was critical to identifying key partners and advisors, why they never wanted to be the smartest people in the room when starting the company, why they turned down millions of dollars during one of their first funding rounds and how they assessed Constellation Brands’ offer to invest and eventually acquire a controlling stake in the company.
CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.
The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.
Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks (NASDAQ: SBUX). The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail.
As consumer awareness of boba tea grows in the U.S., California-based frozen instant boba kit brand Boba Bam has appointed industry veterans Apu Mody as Executive Advisor and John Koury as Vice President Sales.
PepsiCo announced today it has entered a long-term distribution agreement with fitness energy drink producer Celsius Holdings, Inc., maker of the CELSIUS brand, effective immediately. The deal includes a $550 million investment into the publicly traded energy drink company, granting the New York-based conglomerate an 8.5% ownership stake.
Buoy, the clean hydration wellness brand that supports millions of Americans suffering with chronic illnesses, announced the launch of its new “To Be Seen” campaign in partnership with award-winning film production and creative studio, Round Two Agency.
