Tractor Beverage Company has reached an agreement with Keurig Dr Pepper (KDP) to enter a long-term exclusive partnership for the foodservice channel. KDP will also serve as the lead investor in a $60 million funding round to support expansion of infrastructure and marketing efforts and to grow the brand's awareness among younger consumers.
The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid ACV.
Breakthru Beverage Group, a leading North American beverage distributor with operations and affiliates in the U.S. and Canada, has announced an expansion of their partnership with Charles Jacquin et Cie., Inc. that will see Breakthru Beverage Group distribute Jacquin’s full portfolio throughout the Florida market. Jacquin’s, America’s oldest cordial producer, offers a full portfolio of spirits, liqueurs and ready-to-drink cocktails including brands like Pennsylvania Dutch, Bartenders Trading Co. RTDs, World Famous Rum and others.
Facing consistent challenges on the path to profitability, cannabis corporation Canopy has announced a host of cost reduction measures on Tuesday — including slashing around 250 jobs — as it targets hundreds of millions in savings by the end of the fiscal year 2022.
Following the close of $120 million in Series B funding, Remilk, the food-tech innovator reimagining dairy, announced it will build the world's largest full-scale precision fermentation facility on more than 750,000 square feet of newly acquired land within The Symbiosis project, a pioneering sustainable industrial ecosystem, in Kalundborg, Denmark. This next major milestone demonstrates Remilk's continued leadership in the rapidly developing category by offering consumers animal-free dairy products identical to their traditional counterparts but free of lactose, cholesterol, and hormones, thus severing the dairy supply chain's reliance on animals.
Smart Cups, the sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond, announced today their multi-year deal with IFF, an industry leader in food, beverage, scent, health and biosciences. Smart Cups will further expand the foundational platform of its Smart Cups Technology, which is anchored on the printing platform developed through IFF's acquisition of The Additive Advantage in 2019. The collaboration, led and managed through IFF's Integrated Solutions group, will enable the creation of several lines of innovative and sustainable consumer products, beginning in the health and wellness space.
U.K.-based seltzer brand Something & Nothing announced today it has closed a $1.8 million (£1.5 million) funding round led by Rianta Capital to support its expansion in the U.S. this year. Founded in 2017 by Olly Dixon, a former creative director for CPG brands, and former Red Bull U.K. account manager Rupert Pugsley, Something & Nothing produces a line of low calorie flavored seltzers made with grape juice and lemon juice with no added sugar.
Chlorophyll Water, recognized by the Green Business Bureau as “Good for the Mind, the Body & the Planet,” is now available at all Sprouts Farmers Market locations nationwide.
Lechia, a brand dedicated to nutrient-packed, dairy alternatives, launched with a line of organic, high-quality, zero-sugar chia and flax and macadamia milk offerings. Founded by industry veterans Kristin Palmer and Christina Goga, Lechia milks are crafted in Brooklyn and are available in four flavors: Chia & Flax Milk Vanilla, Macadamia Milk Original, Macadamia Milk Unsweetened, Macadamia Milk Vanilla.
The Greek yogurt maker has abruptly exited the dairy milk business, announcing on Tuesday that it will cease production on its refrigerated Ultra-Filtered Milk, which debuted nationally in February in Whole, Reduced Fat (2%), Skim and Chocolate varieties.
What if “drinking more water” was the simple foundation of a healthy lifestyle? This April, Adriana Lima partnered with waterdrop to encourage people to prioritize their hydration and to hit their daily goals with the creation of a Limited Edition sustainable water bottle.
Marquis, the innovative beverage brand on a mission to change the way consumers drink caffeine, unveiled its newest flavor, Lychee Peach, to elevate its tri-blend, caffeinated beverage lineup. After launching a successful rebrand in January, the brand’s top retailer saw growth of 296% in the first quarter. Marquis expanded its lineup of unique flavor combinations to meet consumer demand and cater to its explosive growth in 2022.
In this episode, we’re joined by Spike Mendelsohn, the acclaimed chef, restaurateur and co-founder of better-for-you fast food chain PLNT Burger and sustainable snack brand Eat The Change. Mendelsohn is also immersed in the nascent world of NFTs as the co-creator of CHFTY Pizza, a Web3 community that connects chefs with foodies and fans.
In this marketing roundup, MTN DEW Flamin’ Hot makes a fiery return and is named the official drink of Hell (Michigan), C4 Energy teams up with Kevin Hart, Gatorade scores with top athletes Damian Lillard and Ryan Garcia and Ripple encourages consumers to “Moove Over” to its plant-based milk. Plus, GNGR Labs debuts its first TV commercial and Pure Leaf launches its lower-sugar teas with a reimagined tune.
