Pure Brands Organic Tequila cocktail, Buena Fé, has announced its expansion into Michigan, Massachusetts, and New Jersey. Since its inception, Buena Fé has quickly received recognition as the ready-to-drink industry’s first-ever organic canned tequila cocktail.
Backed by fresh capital and a new brand design, Florida-based CBD-infused drink maker Jibby is looking to keep its momentum going in 2022 by launching with New York-based DSD house Gold Coast; Performance beverage brand NXT LVL is seeding the ground for national expansion as the company announced distribution in several new retail chains around the country this week.
Following five years of research and development, hydrogen enhanced water company HTWO has unveiled a refreshed visual identity in an effort to broaden its market appeal and customer experience.
Founded in 2014, the veteran-owned company has attracted attention from within and outside the beverage industry, thanks in large part by both the popularity of its pro-military merchandise and its expanding ready-to-drink product family. In February, Black Rifle went public via SPAC in an IPO valuing the company at around $1.7 billion. The company plans to reorganize as a public benefit corporation to reinforce its mission of serving veterans, law enforcement and first responders, including a commitment to hire 10,000 veterans.
The Vita Coco Company reported net sales growth of 28% to $96 million in its Q1 2022 earning report this week, as its core coconut water line has largely withstood the widespread supply disruptions impacting the beverage industry.
Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced the grand opening of its state-of-the-art, 282,000-square foot facility in Middletown, Delaware. The new facility will consolidate the company’s existing Delaware operations, increase efficiency and enhance customer service.
Just in time for Summer, Post Meridiem Spirit Co. is introducing two new canned cocktails to its award-winning ready-to-drink lineup. Since its 2019 launch, Post Meridiem has been relentless in the pursuit of creating real-ingredient, bar-quality canned cocktails that are locally made using the right ingredients at the proper proportion. Joining the award-winning roster are The London Dry Southside (52 proof) and The Modern Classic Cosmopolitan (54 proof).
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Lassi and yogurt maker Dahlicious has rebranded its probiotic food and drink lines as DAH! (pronounced da-hee) as it seeks to raise brand awareness in partnership with author and television host Padma Lakshmi.
Adapt SuperWater from Adapt Brands recently earned certification from NSF International’s Certified for Sport program. NSF International is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary supplements.
According to the New York Times, the ‘drink of the summer’ is the Dirty Shirley. Enjoying this summer sip is as easy as grab-n-go as the makers of Black Infusions have launched a Dirty Shirley RTD.
The U.S. Food & Drug Administration (FDA) has issued draft guidance to establish a new industry standard around safe levels of lead in juice products, as the agency aims to reduce children’s exposure to naturally-occurring toxic elements specifically found in ready-to-drink apple juice, among other juice and juice blends.
With both tequila’s and mezcal’s growth rates soaring, the agave spirits category could surpass vodka in a number of years, according to the Distilled Spirits Council of the United States. While not an agave spirit, another new product from Mexico is starting to build an audience: Sotol.
True Nopal Ventures LLC, the original and number one selling cactus water brand in the world has announced its alignment with the Non-GMO Project. In an effort to provide consumers with further product transparency, True Nopal Cactus Water has finalized the process with the Non-GMO Project verification.
Brew Pipeline announced its upcoming release of Rum Point, a new line of six island-inspired canned cocktails, launching this summer initially across New York, New Jersey and Illinois. Additional market locations are currently in the works where retailers will soon be able to place orders for the newest ready-to-drink cocktail. Launching both in four-packs and a variety pack, these refreshing, island-inspired cocktails are made using real cane sugar and are entirely gluten-free.
