Saint James Tea, an organic and sustainably packaged line of ready-to-drink teas, has teamed up with LA Libations, as a component of their SoCal Incubation Program (SIP), a California-based beverage incubator that focuses on emerging health-centric consumer brands looking to grow in market.
Whether it’s a runner’s high, mastering a yoga pose, or just getting out and moving, Propel Fitness Water wants to celebrate all the ways that working out can be joyous. This summer, Propel, the electrolyte water from Gatorade, is teaming up once again with writer, actor and producer Mindy Kaling to inspire exercisers to come together and find their JOWO – Joy of Working Out.
Pickle Juice, the all-natural way to stay hydrated and stop muscle cramps, has recently announced its partnership with AATAC (Asian American Trade Association’s Council). AATAC’s network comprises one of the nation’s largest associations of convenience stores, gas stations, and general retail outlets representing over 80,000 locations. AATAC has been an important part in launching dozens of new products into the convenience and general retail channels, several of which are now considered to be some of the most successful checkout lane products of the past decade.
Golden Grail Technology (OTC: GOGY) a fast-growing company with a strategic mission to innovate, build and streamline the growth of its beverage portfolio through fiscally responsible investing has announced the hiring of Richard Moreland a beverage sales veteran who also has significant experience in the Hemp/CBD space.
Westland Distillery’s Outpost Range welcomes Colere Edition 2 American Single Malt Whiskey (50%ABV, 7o0ml, $149.99 SRP) to their growing portfolio of premium single malts that celebrate Pacific Northwest provenance and the new frontiers in whiskey. With a first edition launched in 2021, Colere American Single Malt Whiskey reflects Westland’s core mission to push beyond the old-world conventions and explore new varieties of barley bred outside the commodity system. Only 3,000 bottles of this second edition are available worldwide for purchase.
As summer looms on the horizon, Thomas Ashbourne Craft Spirits is making a splash in the ready-to-drink cocktail category with the launch of its four-SKU portfolio that was crafted with the help of celebrity founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.
Kasama, the acclaimed small-batch rum from Filipino founder Alexandra Dorda that celebrates the Philippines and aims to redefine the next generation of both rum drinkers and makers, releases its first limited-edition bottle designed in collaboration with Filipino founder Josie Natori of New York-based fashion house, Natori, to raise awareness and support for Asian American and Pacific Islander Heritage Month.
Launching this Spring, Cardenxe is an artisanal, small-batch sotol brand with a mission to bring back the ancient Mexican spirit and to inspire a deep emotional connection for drinkers. This premium entry into the Mexican spirits category celebrates sotol’s rich heritage and launches with two terroir-inspired hero varietals, Sotol De La Sierra and Sotol De Desierto, which already were awarded Gold and Silver medals respectively in the 2022 San Francisco World Spirits Competition.
Blue Run Spirits announces its second whiskey release of the year with Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey, contract distilled by the company’s liquid advisor, Bourbon Hall of Fame member Jim Rutledge. Blue Run “Reflection I” is now available at select retailers in the U.S. and Canada, as well as online at BlueRunSpirits.com beginning at 3:00 p.m. Eastern Wednesday, May 4.
Spirit Hound Distillers announces the launch of its “Spirit Hound Colorado Festival Experience” sweepstakes, giving spirits and music lovers a chance to win the ultimate weekend getaway in Lyons, Colo., for the 2022 Rocky Mountain Folks Festival on Aug. 12-14. Between now and June 30, enter to win one of three awesome prizes at select retailers throughout Colorado and online at spirithounds.com/festival2022.
Paul Voge, co-founder/CEO of fast-growing artisanal sparkling water brand Aura Bora, recalled the clever way he landed his first meeting with a Whole Foods buyer, how his pricing strategy was ahead of the curve, and his tension-filled experience on “Shark Tank.” He also explained why acquiring sales data has been critical to the brand’s development and how he’s attracted industry veterans for key roles.
Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.
Award-winning BLACKENED American Whiskey has announced its latest limited edition, BLACKENED Kentucky Straight Rye Double Cask Finished Whiskey dubbed RYE THE LIGHTNING, a play on words inspired by Metallica’s 6x platinum sophomore album, Ride the Lightning. This expression is double finished in Madeira and rum casks and undergoes the proprietary BLACK NOISE™ sonic-enhancement process.
The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.
