Carolyn Izzo Integrated Communications (CIIC) announced today the addition of Jovē Wellness to its growing list of food & beverage clients. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē, with a creative launch campaign complete with media outreach, consumer activations, events and promotions, influencer partnerships and product sampling.
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
nutpods, one of the fastest growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first ever naturally sweetened coffee creamers, still with zero sugar per serving.
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
Motif FoodWorks, the food technology company on a mission to make plant-based food taste better and more nutritious, announced it has gained exclusive access to two technologies with the potential to transform the consumer experience with plant-based meat and cheese.
After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.
As the founder of Tasty6, Vincent took a practical approach that combined the tasty and natural aspects of holistic healing with the academic and scientific rigor of western science. This led him to launch his successful 2 oz-bottle wellness juice shots that are antioxidant packed, adaptogen rich, and made with clean ingredients. Now, Vincent is working closely with Union Kitchen to launch a new line of multi-serving 16oz Tasty6 bottles.
Boston Beer Company officially announced its foray into a new frontier today: non-alcoholic cannabis-infused beverages.
Two publicly-traded beverage companies are tapping into the power of celebrity. Today, The Alkaline Water Company announced that it has brought on Shaquille O’Neal as an equity partner and advisor, while Monster Energy is turning to rapper Post Malone to help promote a new giveaway campaign.
Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States.
Fitness-focused functional beverage brand CELSIUS announced first quarter revenue growth of 78% to $50 million in an earnings report today, reflecting a “record” sales period despite several headwinds caused by pandemic-related shockwaves.
Apeel announced its acquisition of ImpactVision for an undisclosed amount. ImpactVision's hyperspectral imaging technology is soon to be integrated into Apeel application systems at supplier locations around the world — adding a new layer of insights to help fresh food suppliers and retailers further reduce food waste.
Shimmerwood Beverages Inc. today announces a new partnership with Fogtown Brewing Company to manufacture Shimmerwood Beverages CBD Seltzer, Shimmer Seltzer.
Waterloo Sparkling Water, based in Austin and known for its refreshing fruit-inspired flavored sparkling waters, is bringing back Summer Berry, which was the brand's best-selling flavor during its seasonal debut last summer.
