Reebok senior marketing executive Melanie Boulden has been appointed as president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands (VEB) division, effective August 5, according to an internal company email sent to employees yesterday.
Before teaRIOT established a multi-channel retail footprint that stretches across the U.S., and before its acceptance into the Chobani Incubator program, and before its recent $3 million Series A funding round, co-founders Laura and Steve Jakobsen were simply focused on building a brand.
Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.
Malibu is kicking off the summer season with the launch of the Connected Bottle, a limited-edition bottle that integrates Near Field Communication (NFC) technology in the cap of the bottle and QR code printed on the bottle neck.
Relentless Trade Solutions, a new “spinoff” merchandising company from L.A. Libations services all CPG categories, launched in Southern California in March and has since expanded throughout the state and plans to expand to the Pacific Northwest, Arizona, and Las Vegas by the end of the year, according to L.A. Libations CEO Danny Stepper.
Vessl, Inc. announced that its innovative bottled tea beverage Tea of a Kind will be on the shelves at 112 Raley’s locations in Northern California and Reno, Nevada.
Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based nut and grain milks, is excited to announce the expansion of its Hemp Creamer line with new crowd-pleasing flavors: French Vanilla, Hazelnut and Golden Milk.
The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.
Keurig Dr Pepper (KDP) is facing a class action lawsuit accusing the beverage giant of willfully ignoring repeated warnings over a period of years that its imported Peñafiel brand water products include dangerous levels of arsenic, including concerns raised by the U.S. Food & Drug Administration (FDA) inspectors.
Basil Hayden's Bourbon, one of the fastest growing super-premium bourbons on the market, proudly announces the limited-time release of Basil Hayden's Caribbean Reserve Rye.
New York City-based Hella Cocktail Co., a craft manufacturer of premium nonalcoholic mixers and bitters, presents their newest product to the SFA market and beyond: Hella Bitters & Soda.
Randy Ornstein -- who oversaw the sales strategy for alcoholic brands like Bon & Viv spiked seltzer, and non-alcoholic offerings such as Hiball Energy as the vice president of Anheuser-Busch’s Beyond Beer division -- has departed the company as of June 4.
Available for pre-order now, Raw Generation has introduced their new Summer Variety Pack consisting of three fresh summer flavors. Shipping on June 12, the trio of fresh and fruity summer flavors consists of Pineapple Pepper, Melon Mint and Spicy Lemonade.
World Waters, the makers of the pioneering, cold-pressed WTRMLN WTR, announced the global launch of WTRMLN SportWTR. Next in the company's super clean hydration lineup, WTRMLN SportWTR is an electrolyte-filled, healthy hydrating and performance enhancing clean drink that supports however you Sport - from the court, field, boardroom or dance floor.
