Atlas Wine Co. Launches R&D Division “The Lab”
Atlas Wine Co. launches “The Lab” to push the boundaries of the wine industry by creating innovative beverages, crafted with a natural and sustainable mindset.
News
Icelandic Glacial Enters Select Target, Walmart and Kroger Stores Nationwide
Naturally alkaline, premium water brand Icelandic Glacial announced a huge expansion of its sustainably-sourced natural spring water, with the addition of 8,000 new stores.
Fever-Tree Mixers Launches of Three New Ginger Expressions
Fever-Tree, the world’s leading producer of premium mixers, has announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a Refreshingly Light version of its Premium Ginger Ale.
Symrise Announces Califormulations, LLC Beverage Innovation Platform
Symrise has announced the company’s investment in and the creation of a strategic partnership with Califormulations, LLC, a unique platform designed to deliver end-to-end beverage innovation to consumer packaged goods (CPG) companies and their brands.
Béla Wellness Drinks Launch in LifeCafe
Béla, the Atlanta-based wellness beverage brand, has announced that it will soon be available at LifeCafe fast casual restaurants in Life Time’s athletic resort destinations nationwide. Béla will implement a multi-faceted marketing campaign through 2019 to support the launch at Life Time, the nation’s premier healthy lifestyle brand.
Cannabis Shot Startup K-Zen Lands $5M in Seed Funding
Underscoring the momentum behind the nascent cannabis beverage category, San Francisco-based startup K-Zen Beverages yesterday announced it has secured $5 million in seed funding from venture capital group DCM prior to its projected launch this summer.
Bardstown Bourbon Company Announces Kentucky Straight Bourbon Whiskey
The Bardstown Bourbon Company (BBCo), 1500 Parkway Drive, is announcing the release of its first Kentucky Straight Bourbon Whiskey, Bardstown Bourbon Fusion Series #1. The product is a blend of Bardstown Bourbon Company's estate-made, two-year-old wheat and high-rye bourbons, with an 11-year-old sourced Kentucky bourbon.
Elevator Talk: Bold Brew Coffee Wants to Inspire Consumers to Be Bold with Natural Energy
Jack Doheny is the co-founder of Bold Brew Coffee, a brand that aims to fuel active lifestyle consumers with organic coffee drinks. The company produces classic cold brew, nitro cold brew, and oat milk lattes in cans.
Jägermeister Announces Non-Glass COOLPACK Bottle
Jägermeister, the no. 1 selling imported liqueur in the United States, has announced the launch of the Jägermeister COOLPACK -- the first-ever non-glass line extension from the brand. Perfect for various outdoor activities where a glass bottle is not practical, the flatter, light-weight Jägermeister COOLPACK is the ultimate essential for occasions such as festivals, concerts, barbecues, picnics, hiking, camping, fishing, beach parties, après ski drinks and more.
Bare Bucha and Stout Tanks Announce New Kombucha Fermentation Tech
Seeking to help kombucha brands deliver a consistently non-alcoholic product, Bare Bucha and Stout Tanks have partnered to create new technology they say will not only cut fermentation time in half, but also keep alcohol levels below the 0.5% ABV legal threshold without pasteurization, dilution, or microfiltration.
New Age Beverages Expands Búcha Live Kombucha Nationally with 7-Eleven
The Colorado and Utah-based organic and natural beverage company, has announced the national expansion of its Búcha Live Kombucha brand at participating 7-Eleven stores.
St-Germain Elderflower Liqueur Appoints North American Brand Ambassador
St-Germain, the world’s first artisanal French liqueur made with freshly handpicked, wild elderflowers, has announced its appointment of Earlecia Richelle Gibb as its new North American brand ambassador.
Hellowater Adds Distribution in Kroger
Hello Beverages LLC is pleased to announce Hellowater fiber-infused beverages in Kroger. Hellowater will join the shelves of Kroger’s Natural Beverage segment in 165 Atlanta division stores.
Taste Radio Ep. 161: The Decisions That Almost Derailed a Mamma’s Mission
As part of a wide-ranging interview, Mamma Chia founder/CEO Janie Hoffman spoke about the origins of her brand and how she created a foundation for its rapid ascent. She also discussed a painful lesson about hiring for experience versus cultural fit, explained her belief that “you can’t teach attitude” and why everyday happiness starts with a joyful spirit.