MYSTIC, Conn. — The Real McCoy announced today that Constellation Brands acquired a minority stake in the copper pot distilled, American bourbon barrel aged rum. Constellation will also handle distribution for the brand throughout the United States, and provide assistance with marketing and operations.
The Real McCoy will continue to be managed by CEO, Bailey Pryor, and all distribution partners outside the United States will remain the same.
“We are excited about working with Constellation Brands because they clearly understand the marketplace and know how to build brands from the ground up, while maintaining product integrity,” said Bailey Pryor, a six time Emmy award-winning documentary producer who was inspired to start The Real McCoy rum while producing a film about rum runner Bill McCoy for PBS.
“With Constellation’s investment and strategic counsel, we look forward to fully achieving our vision of expanding The Real McCoy’s reach throughout the United States,” said Master Distiller, Richard Seale.
All senior executive positions in the company remain the same with CMO, Jennifer Pryor, COO, John Esposito and CFO, Walter Brunner remaining in their roles. Vice Presidents Mac Jones, Abbi Miller and Linda Lofstrom also remain in place with greater focus on key account management and expansion into new states.
“This doesn’t change who we are or how we go to market. The collaboration with Constellation allows us to reach new consumers, expand distribution and grow brand awareness, all while maintaining the integrity of what The Real McCoy is all about,” said COO, John Esposito.
“We look forward to working with Bailey, Jennifer, Richard, John and The Real McCoy team,” said Constellation Brands’ Executive Vice President and Chief Operating Officer Bill Newlands. “The spirits category represents a significant growth opportunity for Constellation, and continued investments in artisan brands like The Real McCoy are part of our overall Total Beverage Alcohol strategy.”
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500 company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
About The Real McCoy Rum
The Real McCoy is a small batch single blended rum artisan crafted in copper stills and authentically aged 3, 5 or 12 years in American oak bourbon barrels with no added sugar or flavor, and naturally gluten free. The 100+ awarding-winning rum is ethically and sustainably produced in Barbados by renowned 4th generation Master Distiller, Richard Seale. Our heritage is based on the legendary Bill McCoy, Prohibition’s gentleman rum runner, who sailed just three miles offshore in international waters, legally offering only top quality, unadulterated spirits which became known as “The Real McCoy.”
Join us @therealmccoyrum or visit www.realmccoyrum.com