Charleston, S.C. — Local Choice, Inc., a proprietary spirits provider and private-label brand management company, has officially launched its crowdfunding campaign on First Democracy VC, a registered funding portal formed through a partnership between MicroVentures, Inc. and Indiegogo.
Business mogul “Pixie” Paula Dezzutti Hewlette founded Local Choice on her vision to marry philanthropy with everyday celebration, launching a family business that creates award-winning boutique and celebrity spirits brands, and simultaneously pioneering a community initiative that rewards purchases for fundraisers and charities with a donation of $2 per bottle to consumers’ community causes.
Local Choice products are currently sold in over 40 states and their revenue is up over 200% from 2014 through 2017. Local Choice intends to use the proceeds from the raise to increase production as well as to expand its product line and distribution channels.
Several of Local Choice’s notable partnerships include: The Legendary Hatfield & McCoy Family Brand Whiskey, Dwight Eubanks and his Eubanks Gin Collection, Richard Rawlings from Fast ‘N Loud and his Gas Monkey Cinnamon Tequila, and Boosie Badazz’s Boosie Juice Vodka.
CEO Paula Dezzutti Hewlette said, “I’m so excited for this opportunity and the show of support from investors. The Local Choice platform and our partnership model is so important – everyone thrives working together and I believe we’re helping change the industry for the better. We have incredible products and stories to share. While our brands have been embraced by consumers who have discovered us organically, this capital raise will expand our reach and help us gain greater visibility and traction in the marketplace.”
One of the financial industry’s first organizations to merge crowdfunding with the venture capital industry, First Democracy is a crowdfunding platform that aims to help startups and small businesses raise capital online, facilitating the opportunity to invest in entrepreneurial ventures and early-stage companies.
Created in 2010 by “Pixie” Paula Dezzutti Hewlette, Local Choice Spirits helps celebrities and entrepreneurs build brands by creating custom boutique spirits. Paula has an extensive background in the spirits industry and leverages her connections and experience in creating, promoting, and managing spirit brands.
Local Choice products have won 40+ awards as well as numerous blind taste tests across the US and internationally, being chosen over many premium market leaders. Their diverse range of spirits are kosher certified and offer something exceptional for everyone to enjoy.