SLRRRP Expands Distribution to Calgary

LOS ANGELES — SLRRRP, the ready-to-drink, alcohol infused gelatin sensation is going international. The brand will be available in Alberta, Canada, starting in July 2018 at Cowboys Nightclub. Keep an eye out for the SLRRRP Team at Cowboys for samples of the five delicious flavors of Mango Unchained, Peach Bottom, Watermelon Guzzler, Blue Raspberry Smash, and Strawberry Slammer.

“I’ve spent a lot of time in Canada over my career and I absolutely love it. Being from Denver, Calgary reminds me a lot of home and I knew this event would be the perfect opportunity to introduce SLRRRP to our neighbors up north,” said CEO Stephen Houck. “The positive energy and excitement of the Rodeo in Calgary is the ideal place to introduce our exciting, flavorful, ready-to-drink gelatin.”

Calgary is home to Canada’s largest Rodeo in July. A ten-day event, attracting over one million visitors per year and features one of the world’s largest rodeos, a parade, midway, stage shows, concerts, agricultural competitions, chuckwagon racing, First Nations exhibitions, and much more. The event is the perfect venue to reach a broad cross-section of consumers looking to experience something new in the spirit category.

These colorful party favors are a one-of-a-kind vodka shot with a vegetarian-friendly seaweed gelatin extract. SLRRRP shots use premium six-times distilled vodka and unique proprietary gelatin. They do not require refrigeration and remain solid at temperatures above 90 degrees.

Being 100% recyclable, these on-the-go party treats are the perfect summer festival refreshment. Whether it be dancing and singing along to your favorite artist, or cheering on the bull riders, these colorful, flavorful shots are the perfect go-to. SLRRRP is confident about the consumer value proposition at retail and is excited to offer a premium product at a customer friendly price.

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SLRRRP launched April 2018 in Las Vegas, Nevada. The brand focuses on the Ready-To-Drink alcohol market by creating an easy all-in-one shot that is both convenient and delicious. SLRRRP’s flagship product is a vodka shot with a proprietary, vegetarian-friendly, gelatin blend. The company urges all adult consumers to sell, serve and enjoy SLRRRP shots responsibly.

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