DSM Nutritional Products introduces a new family of science-supported ingredient brands

(March 6, 2009,Parsippany, NJ ) DSM Nutritional Products, the world’s foremost supplier of nutritional ingredients to producers of foods, beverages, and dietary supplements, has announced the introduction of its Vida line, a family of key ingredient brands.

Each brand offers a targeted and specific consumer benefit – healthy aging, bone health, maintaining healthy blood pressure, and glucose management. In addition, all the brands within the Vida family are supported by thorough scientific reviews and extensive marketing research that help to satisfy the demands of health-conscious consumers.

Included in the line are:

tensVida™: a milk-derived tripeptide developed to help people maintain healthy blood pressure levels.

resVida™: the purest form of resveratrol, the antioxidant ingredient in red wine that helps support cardiovascular health and healthy aging.

geniVida™: a soy isoflavone that supports the body’s ability to build bone and helps reduce menopausal symptoms.

insuVida™: a natural, extensively hydrolyzed casein, which helps maintain blood sugar levels after meals.

“Using Vida in each brand name helps consumers to quickly identify the individual brands as part of this healthy ingredient family,” explained Karen Rubin, Marketing Manager of DSM. “Whenever they choose a Vida brand from DSM they immediately know they are getting a science supported product that provides exceptional quality.”

With a sales and marketing presence in more than 100 countries, DSM Nutritional Products offers a broad network that includes technical service, production and distribution facilities. In addition to its vast ingredient portfolio, DSM provides unparalleled manufacturing expertise in developing innovative formulations that provide optimum performance and health appeal.

For more information contact DSM Nutritional Products, Inc., at 45 Waterview Boulevard, Parsippany, NJ, 07054-1298. Phone: 1-800-526-0189. Website: www.dsm-functionalfoodsmarketing.com