Takasago Flavors Names Dr. Dulce Paredes as VP, Consumer Insights & Market Research

Rockleigh, New Jersey (August 29, 2011) – Brian Buck, Senior Vice President and General Manager, announced the appointment of Dr. Dulce Paredes as Takasago’s Vice President of Consumer Insights and Market Research.

In announcing the appointment, Mr. Buck stressed, “Dr. Paredes’ background combines strong technical, management and consumer insights and research strengths in the flavor and fragrance industries. We are enthusiastic about all that she brings to us, and are looking forward to how she will enhance our efforts.”

Dr. Paredes calls herself a “Consumer Navigator,” or one who brings consumer focus into the innovation and strategic business goals of the organization. Dr. Paredes brings substantial knowledge and experience to her new position at Takasago. Before joining Takasago, she led Avon Products’ Global R&D Consumer Sciences Group where she guided their consumer and product testing team that supported global strategy for the company’s skin care, color cosmetics, fragrance, hair care and personal care products.

Prior to her leadership role at Avon, Dr. Paredes was Program Manager, Technology Guidance Research at Kraft, where she managed sensory and consumer testing for the company’s East Coast based businesses. Before Kraft, she worked at Pepsi Cola Company as a product developer for international Pepsi brands and as a principal research specialist, conducting extensive research on sweeteners, taste and consumer understanding.

Dr. Paredes earned her doctorate in Food Science from Cornell University. She currently holds membership in the Institute of Food Technologists, Society of Sensory Professionals, ASTM International, ESOMAR International Market Research, the Association of Consumer Research and the New York Academy of Sciences.

For more information, contact Susan Harrison, Marketing Manager, Takasago USA at 201-767-9001, or Maria Garvey, Delfino Marketing at 914-747-1400 or via e-mail at newsroom@delfino.com


About Takasago International

Takasago International (USA) is a wholly-owned subsidiary of Takasago International Corporation, which was established in Japan in 1920. With worldwide sales of more than $1 billion, Takasago is recognized as one of the world’s leading flavor and fragrance companies. The global Takasago organization maintains offices, production sites and research and development centers in 25 countries.

For more than 80 years, Takasago has developed flavors, fragrances, fine chemicals and aroma chemicals for some of the world’s most successful food, beverage, fine fragrance, household, personal care and industrial brands. Today, Takasago is distinguished in the flavor industry as the owner of more than a thousand patents, and is considered a leader in specific technologies for high impact flavors, including the Sensates™ and Vivid Flavors™ product lines.