The Flow: Snapple out in NY, SoBe in 3D

The beverage industry fared better on Wall Street than the broader market, according to the Associated Press. •• New York City has ended its exclusive six-year beverage deal with Snapple. The agreement, which took effect in February 2004, only yielded 26 percent of anticipated sales. •• Monarch Beverage Co. said it is on schedule with the construction of a $45 million warehouse and distribution plant in Lawrence, Ind. •• Chicago-based private equity firm Arbor Investments has purchased the Sanford Coca-Cola Bottling Co. Inc. for an undisclosed amount. •• WP Beverages in Windsor, Wisconsin, has purchased Pepsi-Cola Bottling Co. of Huron, S.D., which has other locations in Mitchell, Chamberlain and Pierre, S.D. The purchase price was not announced.

Redline marketer VPX Sports said it won the latest round of a legal clash with Hansen Natural. Beverage Business Insights reported that Hansen has challenged claims offered behind VPX’s Redline energy shots. The Davie, Fla.-based VPX said the judge denied Hansen’s motion for an injunction based on Hansen’s claims of false advertising for VPX’s claims of “7 hour” and “no crash.” In recent weeks, Hansen had been denied injunction in action brought vs energy-shot leader 5 Hour Energy for similar claims. •• Britain’s National Health Service has partnered with food and beverage firms including Coca-Cola, PepsiCo and Nestle to kick off its “Change4Life” campaign, encouraging Britons to practice healthier eating and exercise habits to fight obesity.

Sun Shower annouced Super Blend Mocha Cappucino •• HYDRIVE unveiled a new package design and added a new flavor •• VIB, Vacation in a Bottle, exited test market status

DNA Beverage Corporation announced the promotion of industry veteran Russ Rickon to National Vice President of Sales. The promotion comes less than one year since joining the Company.

Two New Jersey men face charges after police say they stole 55 cases of Red Bull from a delivery van and led officers on a chase through two neighboring cities. •• Coca-Cola is fighting back against findings that cans of Fanta sold in Europe contained levels of pesticides up to 300 times those typically found in bottled or tap water. The company said the “miniscule” levels were within regulations for products made from agricultural ingredients.

GBK Productions selected Verve energy drink developed by Vemma Nutrition Company, as one of the exclusive celebrity gift bag items for this year’s VIP Gift Suite for the Golden Globe Awards. •• PepsiCo is distributing 3D glasses for use with a “Monsters vs. Aliens” Superbowl commercial at SoBe Lifewater displays. PepsiCo will also air a 3D SoBe Lifewater commercial. •• Coca-Cola Enterprises Inc. will receive an Environmental Stewardship Award on Jan. 9 from Orion Energy Systems Inc. •• CEOs and other thought leaders – including Coca-Cola‘s Muhtar Kent – will gather at the University of Miami for the 2009 Global Business Forum to address the financial crisis, along with energy demand, health care, the environment and other issues related to global connectivity.