The Flow: Coke Waters Africa


The Coca-Cola Company announced that it has committed US $30MM over the next six years to provide access to safe drinking water to communities throughout Africa through its Replenish Africa Initiative. Implemented by The Coca-Cola Africa Foundation, RAIN will provide at least 2 million Africans with clean water and sanitation by 2015. Link Monster Energy Drink will be the official energy drink sponsor for Fiesta Atlanta from 2009 through 2011. Link Independent Superstars of Professional Wrestling chose Xfuel as their new tag team partner. Link TeaZazz Sparkling Tea will be a part of the gift bags for the Andrew Christian Fall 2009 Fashion Show at Boulevard 3 on March 20th during the LA Fashion Week.


Chinese regulators have until Friday to decide whether they will approve Coca-Cola Co.’s plan to acquire beverage maker China Huiyuan Juice Group Ltd., but the law allows the deadline to be extended. Link mix1beverage company marks its third year of business with exponential revenue growth through continued national retail expansion and the recent launch of its hi-antioxidant fiber drink. Link

Law, Policy and Advocacy

The American Family Association (again) accused Pepsi for supporting a “homosexual lifestyle” by buying commercial time during a recent episode of Family Guy. Link An Oklahoma state lawmaker says he plans to send a cease and desist letter to retailers who are selling Cocaine energy drink. Link Under a new California state law, beverages such as Smirnoff Ice are supposed to be taxed as liquor. But manufacturers say they’ve changed their recipes to continue fitting into the lower-taxed beer category. Link The Grocery Manufacturers Association issued a statement applauding President Obama’s choice of Dr. Margaret Hamburg as Commissioner of the United States Food and Drug Administration. Link


Red Bull Cola is now available nationwide following a gradual launch process that started in Las Vegas last June. Link Daily’s, which has 70+ accounts in TN, has authorized CRUNK!!! Energy Drink in their energy door set.


Venezuelan President Hugo Chávez has given Coca-Cola Femsa two weeks to vacate a plot of land which the government wishes to use for social housing. Link The father of one of three young men killed last month in a fiery collision with a Pepsi delivery truck has filed a wrongful-death suit against Pepsi and the truck driver. Link The FBI has issued a criminal complaint against a former controller at G&J Pepsi-Cola Bottlers Inc., citing evidence that he improperly diverted $4.6 million in company funds. Link GLG Life Tech Corp is ramping up its production capacity for rebiana, a natural zero-calorie sweetener. Link