The Flow: Top brewers; energy labels


Technologies Corporation will hold its conference call to discuss 2009 first quarter results at 10:00 a.m. CDT on Monday, April 20, 2009. Link

Law, Policy and Advocacy

Michigan State Sen. Michael Switalski penned an editorial explaining a bill he introduced that would require energy drinks to list their caffeine content on the label. Link A PepsiCo Inc. unit filed a false-advertising lawsuit against Coca-Cola Co. over ads for the Powerade Ion4 sports drink. The maker of Gatorade alleges the ads falsely claim that Powerade Ion4 sports drink is “the complete sports drink” and Gatorade is “missing two electrolytes” and “incomplete.” The lawsuit was filed in U.S. District Court in Manhattan. Link


Upscale market and bakery Eatzi’s in Dallas is the newest retailer to take on Venga functional infusions. Link

New SKUs

Bebida Beverages
Company announced the launch of their newly developed relaxation beverage, Koma Unwind, the first in a line of smart drink and trend beverages under BBDA’s Koma brand. Link


A Fox News commentator cautioned viewers for proper use of sports drinks and energy drinks. Link The Brewers Association released its list of the top 50 craft and overall breweries by sales volume. Boston Beer Co. ranked first for craft brewers. Anheuser-Busck InBev ranked as the top overall brewery. Link A coalition of Jewish groups has renewed its call for a public boycott of Coca-Cola products, and for Jewish members of the public to boycott the company’s kosher-for-Passover products during the current Passover holiday. The protest traces its roots back to a property dispute in Egypt that started in 1964. Link An international consortium of scientists has rejected as incomplete and unreliable the U.S. Food and Drug Administration’s case that BPA is safe. Link Zeller Plastik Mexico will develop a sports closure for the re-launch of Powerade. Link Frost & Sullivan’s Food & Beverage Ingredients Practice will host a webinar briefing on the global economic outlook on food and beverage ingredients during the economic downturn on Thursday, April 23rd 2009, at 11:00 hrs (GMT+08:00hrs) Singapore time. Link Verenium Corporation announced the introduction of Veretase, a unique enzyme for the liquefaction of starch-based mashes and slurries specifically for use in food and beverage applications. Link MOCON, Inc. introduced its Cal-Smart one-button calibration hardware software package. Link


The fan who finds the golden can randomly inserted into one of approximately 6 million specially marked 12-packs of Coca-Cola Classic will win the official pace car of the Coca-Cola 600 NASCAR race. Link Los Angeles Lakers star Luke Walton is part of a new national campaign called Get Fit By Finals. The new program is part of a new partnership between the “got milk?” Body By Milk Campaign and NBA FIT, the NBA’s comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition. Link Swing Juice Hybrid Energy Drink has reached sponsorship agreements with professional baseball players Paul Konerko and Bill Hall. Link