The Flow: Pepsi bottlers okay merger; PET bottle weight down


  • PepsiAmericas, Inc. announced that its stockholders approve of PepsiCo’s proposed merger agreement. Link Shareholders for Pepsi Bottling Group also approved the merger. Link
  • Analysis performed by the Beverage Marketing Corporation for the International Bottled Water Association showed that over the past eight years the weight of 16.9 ounce bottled water containers has dropped by 32.6 percent. Link
  • Dr Pepper Snapple Group, Inc. announced that Snap-on veteran Martin M. Ellen will join the company as executive vice president and chief financial officer on April 1. Link


  • Raw Foods International announced a distribution agreement with Gourmet Distributors Systems Inc. for New York, Connecticut and Western Massachusetts. In addition, Raw Foods is being distributed in Southern California by Thompson Distributors.
  • Bond Laboratories, Inc. announced a distribution agreement with master distributor J&L Ventures, LLC to distribute its Resurrection anti-hangover drink through the eight distributors that make up their network across Georgia and South Carolina. Link
  • The Electric Beverage Company announced that it’s All Natural Title Sports Drink is now on the shelves of Walgreens Stores in Greater Orlando. Link
  • Cheerwine signed a distribution deal with Pepsi Bottling Ventures LLC in Raleigh, N.C. Link


  • The FDA should mandate a change to food and beverage labels to bring them more in line with likely serving sizes, said the Boston Globe‘s editorial board. Link
  • The Center for Science in the Public Interest criticized the National Heart, Lung, and Blood Institute for partnering with The Coca-Cola Co., Inc. for its Heart Truth campaign. Link
  • Washington Governor Chris Gregoire proposed a budget plan that includes a 1-cent per oz. excise tax on bottled water as well as a 5-cent per 12 oz. tax on carbonated beverages. Link
  • A proposed 2 cent per oz. tax on sugar-sweetened drinks in Mississippi is expected to die without being voted on in that state’s capitol. Link
  • N.Y. state Sen. Diane Savino (D-North Shore/Brooklyn) called Gov. David Paterson’s planned tax on sodas and cigarettes an “economic development plan for New Jersey.” Link
  • California State Sen. Dean Florez (D-Sacramento) proposed a bill that would charge a one-cent on sodas, fruit or sport drinks for every teaspoon of sugar they contain. Link


  • Thunder Raceway in Show Low, Ariz. announced that KRONIK ENERGY will be the title sponsor for the 2010 racing season.
  • AquaHydrate announced a webcast with Jamie Eason, a former “World’s Fittest Model.” The topic for the webcast, which will be held Thursday, Feb. 25 at 11:00 am PST will be “Recommitting to your New Year’s fitness resolutions.” To view the webcast and record your video comments, go to Link
  • In the strangest Olympic tie-in we’ve seen this year, AMP gave snowboarder Hannah Teter an AMP Energy Juice Quilt. Link
  • vitaminwater announced a sponsorship deal with Ellen Degeneres. Ellen will appear in a national advertising campaign for vitaminwater zero – including print, outdoor, digital and in-store executions. Also, vitaminwater zero replaced the Coca-Cola cups in front of Ellen and the other idol judges during American Idol’s Hollywood Week on FOX.


  • Drank has generated concern among Dallas-area mental health experts who said they plan to encourage stores to stop carrying the product, reported the Dallas Morning News. Link
  • Mary Jane’s Relaxing Soda recently moved its corporate headquarters from Colorado to Riverside, Cali., reports the Riverside Press Enterprise. Link
  • The Coca-Cola Co., Inc. can now call itself a media owner after purchasing 29 digital billboards in 20 markets, Advertising Age reports. The signs allow Coke to easily test new marketing initiatives. Link


  • Coca-Cola Enterprises‘ board of directors has increased the company’s regular quarterly dividend 12½ percent to 9 cents per common share. Link
  • Ball Corporation announced that it has agreed to repurchase approximately $125 million of its outstanding common stock in a privately negotiated accelerated stock repurchase transaction with Goldman, Sachs & Co. using cash on hand and available borrowings. Link
  • The Board of Directors of The Coca-Cola Co., Inc. approved the Company’s 48th consecutive annual dividend increase, raising the quarterly dividend from 41 cents to 44 cents per common share. Link
  • PepsiCo Inc. announced that it signed a consent decree proposed by the Staff of the Federal Trade Commission providing for the maintenance of the confidentiality of information obtained from Dr Pepper Snapple Group in connection with the manufacture and distribution of DPS products after PepsiCo’s merger with Pepsi Bottling Group and PepsiAmericas is completed. Link


  • Drugstore chain Walgreens bought New York City’s Duane Reade chain, a popular venue for new beverage brands. Link


  • Living Essentials, the producer of 5-Hour Energy, announced that it will expand its production operations in Wabash, Ind. Link
  • PepsiCo Inc. has announced that it is closing its Gatorade plant located in Pryor, Okla., reports Tulsa’s FOX23. Link


  • J. Alexander (Sandy) Douglas Jr., president of Coca-Cola North America, and Rollin Ford, executive vice president and chief information officer for Walmart, will deliver keynote addresses at the 10th annual U Connect Conference on June 8, 2010, GS1 US and VICS announced. Link


  • International Flavors and Fragrances Inc. announced its nonexecutive chairman, Douglas Tough, will become chief executive of the scent maker, effective March 1. Link
  • Kemin Health L.C. announced the promotion of Jeff Flora to president. In this role, Flora is responsible for overseeing the global operations of Kemin Health. Flora joined Kemin in 2004 as the vice president of finance for Kemin Health. Prior to joining Kemin, Flora served as a corporate controller for Tone Brothers, Inc. Link
  • Imbibe announced that Andy Dratt has joined the company as Executive Vice President. Prior to joining Imbibe, Dratt served in senior commercial positions with Penford Corporation, Sensient Flavors and Fragrances, FONA International, Diamond Consultants and Griffith Laboratories. Link


  • When you’re preparing to spit lines in a recording studio and you’re “not feelin’ it,” Sprite will turn you into a rapping cyborg, according to its more recent commercial. Link
  • The Coca-Cola Co., Inc. which had previously held the world’s second most valuable brand, has been passed by Google. Analyst group Brand Finance now says Coke holds the world’s third most powerful brand. PepsiCo fell nine places to finish as the 30th most valuable brand in the world. Link
  • PepsiCo Inc. released a series of infographics illustrating the first round of submissions to the Pepsi Refresh Project. Link