The Flow: BAWLS resumes operations; Live adds Verlinvest


  • BAWLS resumes operations – BAWLS Acquisition sent a letter to the brand’s business partners Thursday apologizing for being out of contact and announcing that BAWLS has resumed operations. Link
  • Verlinvest’s Eric Melloul to Speak at BevNET Live – Verlinvest, a capital group with a strong history of success investing in the beverage companies, including Vitaminwater, Vita Coco, Hint, and Sambazon, will offer BevNET Live attendees a peek behind the curtain via a presentation from Eric Melloul. Link
  • PepsiCo‘s Mountain Dew launched nationwide three new DEW flavors – Distortion, White Out and Typhoon – that were developed in partnership with consumers during the brand’s DEWmocracy 2 campaign. Link


  • IZZE Beverage Company introduced its first tropical flavor – IZZE Sparkling Guava! Link


  • Innovative Beverage Group Holdings, Inc. announced that the company has entered into an agreement with South Carolina-based Modern South Distribution, LLC to expand the reach of drank throughout western South Carolina. Link
  • Jones Soda Co. announced that retail giant Target has awarded Jones GABA flavors with merchandising space in stores nationwide. Jones ready-to-drink tea and juice blended beverages in Fuji Apple, Nectarine, Lemon Honey and Grapefruit, will hit shelves beginning in late May. Link
  • KIDStrong Enterprises announced the availability of KIDStrong in retail grocery chains throughout the Northeast. The hydration beverage for children is now available in approximately 1,000 supermarkets and food stores throughout New York, New Jersey, Connecticut, Massachusetts, New Hampshire, Delaware, the District of Columbia, Maryland, Pennsylvania, and Maine. Link
  • Bella Voda announced that 750 ml bottles of Bella Voda will be available at Albertson’s stores at the begining of May. Link
  • Purple Stuff is now distributed by Lohr in St. Louis Link
  • Blue Gem Enterprise announced that it added a refrigerated direct store delivery division. Link


  • In the city’s continuing anti-bottled water stance, Vancouver’s BMO marathon asked participants to bring their own reusable water bottles. Link


  • O.C. Beverages, Inc. announced that it completed its new web site and made their Health Beverages available on-line. Link
  • Soma Beverage Company announced the kickoff of The Very Short Video Contest, which invites fans of Metromint to produce a 25-second video depicting their interpretation of the “Metromint experience.” The grand prize winner of The Very Short Video Contest will receive a 32G iPad and the opportunity to be featured throughout Metromint’s online advertising campaign launching in summer 2010. Link
  • The Republic of Tea‘s new Web site offers an educational tea experience featuring informative tea-focused videos and The Citizen’s Tea Library. Link
  • PepsiCo International and Microsoft have teamed up to create a digital campaign to take advantage of what’s expected to be increasing interest in soccer as the World Cup gets underway. Link
  • Bionic Products, Inc. announced that the company is a sponsor of The Jump-OFF Tour. Link


  • Subjects consuming a commercially available energy drink were able to run 12.5 percent longer than during the placebo treatment, according to an article in the Journal of the International Society of Sports Nutrition. Link
  • A new 4-year study shows that lutein supplementation at 12 mg/day may provide up to 10 years protection against further loss of sight for patients with Retinitis Pigmentosa. Link


  • Pepsi Beverages Co. on Monday closed its acquisition of California bottler Pepsi-Cola Bottling Co. of Yuba City Inc. Terms of the deal were not disclosed. Link
  • Full Motion Beverage, Inc. announced that it has completed the acquisition of Pure Water Solutions, Inc. Link


  • The Today show on NBC featured Columbia Gorge Organic‘s Meyer Ginger Lemonade. (Around the 4-minute mark.) Link
  • Beverage companies are increasingly choosing sugar to sweeten their beverages — whether or not it has any effect on health — the Chicago Tribune reports. Link
  • The Coca-Cola Co., Inc. and PepsiCo Inc. ads used to be all about fun times. Now, many of them instead urge consumers to do good, help others, and watch what they eat, reports the Boston Globe. Link
  • The Orange County Register published a profile on Sportastic and its creators, Tom Weiss and Geno Abbadessa. Link


  • The Coca-Cola Co., Inc. Reported 2010 first quarter financial results. Reported operating income increased 17 percent in the quarter, and comparable currency neutral operating income grew 9 percent. Link
  • Crown Holdings Inc. reported a 6 percent increase in quarterly profit. Net income rose to $67 million from $63 million a year earlier. Link


  • Food Product Design published an article examining the challenges in formulating clear protein beverages and how to overcome them. Link
  • Workers at the Mott’s Plant in Williamson, N.Y. voted 250 to 5 to authorize a strike because, the union said, Dr Pepper Snapple Group s wants to end their pension plan and cut wages. Link
  • Dynamic Fuel Systems Inc. announced the purchase by Pepsi Bottling Group, Inc. of 40 new hydrogen-injected trucks, each of which is equipped with fuel savings and emission reduction technologies and measures. Link


  • A Bolivian entrepreneur is selling an energy drink called Coca Colla Energy made with coca leaves. Link
  • Starbucks said it expects to sell more than $1 billion of its Via coffee worldwide as it starts offering the powdered mix in Japan, the world’s biggest market for instant coffee. Link


  • PepsiCo CEO Indra Nooyi has been named a visionary in the consumer products industry by Fortune Magazine. Link


  • The Coca-Cola Co., Inc. announced its intention to name Steve Cahillane, currently president of the North American Business Unit for Coca-Cola Enterprises, as president and chief executive officer of Coca-Cola Refreshments, Inc., once the company’s acquisition of CCE North America has been successfully completed. Link


  • In the relentless, forward march of progress in beverage cooler devices, we give you the single-can, USB-powered beverage cooler. Link
  • Rookie pilot Adilson Kindlemann crashed his plane at the Red Bull Air Race World Championship. The pilot was alright due to the quick response of the rescue crews. Link