The Flow: Schnell joins 6Pacific; Live adds Coke, Pepsi VPs


  • Consumer merchant banking firm 6Pacific announced that Eric Schnell has joined the firm as an advisor and operating partner after departing from his role as President of Steaz. Link
  • BevNET Live: Coke, Pepsi Entrepreneurial Brand Unit Executives Headline Live Review Panel – BevNET Live’s Live Review Panel will include Michael Hartman, the VP of marketing with Pepsi Beverage Co. and Mary-Ann Somers, VP of Strategic and Operational Marketing for Coke’s Venturing and Emerging Brands unit. Link
  • From Beverage Spectrum Magazine: Just Remove Water! – Single-serve powdered drink mixes may be the hottest beverage in stores right now. Link
  • BevNET Live: Exclusive Beverages’ Steve Gress joins Distributors’ Panel. – Gress will share his knowledge of the New York market and deep experience building brands like Vita Coco, Guayaki, and Maine Root. Link


  • Jones Soda Co. released a limited-edition Dungeons and Dragons Spellcasting Soda collection including Sneak Attack and Potion of Healing flavors. Link
  • Mott's introduced Mott's Medleys Juice, which packs two total fruit and vegetable servings in every 8 oz. serving. Link
  • POM Wonderful announced the launch of POMx Antioxidant Recovery, a combination of concentrated POM Wonderful Pomegranate Juice and POMx. Link
  • Harcos Labs released Zombie Blood Energy Potion. The caffeine and whey protein-based energy shot has the same nutritional makeup as real blood, but with a tangy lime taste and a bright neon green color. Link
  • Eternity Beverages, LLC announced the launch of INTO2 ENERGY DRINK. Link


  • China Mist Pure Bottled Organic Teas will now be available in 31 states through new distributor relationships. Link
  • Bond Laboratories, Inc. announced that its Fusion Premium Beverages division has entered into an agreement with Dienst Distributing of Galveston, Texas to distribute Resurrection hangover prevention drink. Link
  • Innovative Beverage Group Holdings, Inc. announced it has entered into an agreement with Ohio Citrus to bring drank to 23 counties within the Ohio region. Link
  • O.C. Beverages Inc. and San Diego-based Quantum Health Beverages announced that it has signed a distribution agreement with Paradise Drinking Water in Santa Ana, Cali. Link
  • New Leaf Brands, Inc. announced broadened distribution in Chicago through a partnership with River North Sales & Service. Link
  • Beverage Brands Inc. manufacturer and marketer of MATE fusion tea, today announced placement at Giant Food Stores, headquartered in Carlisle, Pa. Link
  • Vita Coco announced the brand’s availability at four new retailers: Wegmans, The Fresh Market, Harris Teeter and GNC. Link


  • A report published by First Lady Michelle Obama's task force suggested that taxes on sugar-sweetened beverages may be a smart way to reduce childhood obesity. Link
  • The Washington (state) Beverage Association filed two proposed initiatives that would repeal new food and beverage tax hikes, reported the Seattle Post-Intelligencer. Link
  • More than three dozen Washington D.C. restaurants and businesses joined forces to oppose city councilor Mary M. Cheh's proposal for a citywide soda tax. Link Cheh's proposal initially appeared to have broad support, but she noted Thursday that "It is hard to fight against a multimillion dollar PR effort from big soda," the Washington Post reported. Link
  • Health claims on food packaging mislead consumers, according to a report from the Institute of Medicine, because the FDA doesn't check those claims with the same rigor with which it examines medications. Link
  • In effort to avert Philadelphia Mayor Michael Nutter's proposed city tax on sugar-sweetened sodas, the beverage industry offered the city $10 million toward obesity programs, but Nutter refused the offer, reported the Philadelphia City Paper. Link


  • XYIENCE announced that from May 1 through August 31 up to 40,000 of its independent retailers around the United States (excluding Ark., Fla., Miss, N.C., N.Y., R.I. and S.C.) will take part in a promotion offering consumers the chance to win a series of UFC prize packages.
  • H10O Vitamin Infused Waters announced that the H10O Products will appear on TBS' "Are We There Yet?"
  • BeBevCo announced a partnership with former Carolina Panther's superstar Mike Minter and his youth program, Foot Soldiers.
  • PurBlu Beverages granted $15,000 to support sustainable energy efforts, with one $10,000 prize and five $1,000 runner-up prizes.
  • A study undertaken by The Coca-Cola Co., Inc. has uncovered that, despite the rapid pace of growth in the virtual world, human contact is the leading source of happiness. Link


  • In a review of 13 studies on caffeine's effect on shift workers' performance, researchers found that the stimulant appeared to be more effective at reducing errors than placebo or naps. It also boosted performance on memory, attention, perception and reasoning tests. Link


  • Dr Pepper Snapple Group CEO Larry Young told Dow Jones Newswire that talks with The Coca-Cola Co., Inc. following its merger with Coca-Cola Enterprises are still in the early stages, but he hopes to have a new distribution agreement crafted quickly. Link
  • The FRS Company announced a new three-year agreement to support LIVESTRONG. Under the agreement, The FRS Company will commit a total of $750,000 to LIVESTRONG over the next three years and will be designated as the exclusive energy drink/isotonic beverage sponsor of the Team LIVESTRONG series. The FRS Healthy Energy logo will appear on the back of Team LIVESTRONG cycling jerseys and throughout the LIVESTRONG website, advertising and promotional displays. Link


  • As Iron Man 2 posted the fifth-highest opening weekend sales of all time, it lifted sales prospects for Dr Pepper, reported the Dallas Morning News. Link
  • Wisconsin's Galloway Co. debuted its Fitness Edge protein drink at the Prevea Health & Fitness Expo in Lambeau Field's atrium, reported the Green Bay Press Gazette. Link
  • A segment about sleep on public radio show Marketplace noted the growth of the relaxation beverage category, with a specific nod to Dream Water. Link Another segment noted the efforts of a Coca-Cola distributor in South Africa to build local businesses' sales and trust in their customers. Link
  • Men's Health published a list of the five unhealthiest juices in America, including a grape juice with 290 calories and 72 grams of sugar in a 15.2 oz. bottle. Link
  • A growing number of patients have arrived at the University Of Texas Health Science Center with energy drink-related caffeine overdoses, reported San Antonio's WOAI. Link
  • Fast Company declared PepsiCo the winner of a "Sustainability Faceoff with The Coca-Cola Co., Inc. Link


  • Reed's, Inc. announced its financial results for the first quarter ended March 31, 2010. First quarter sales increased 17 percent to a record $4.0 million. Gross profit in the first quarter increased 26 percent to $1.1 million. Operating expenses in the first quarter decreased by $86,000, or 7 percent to $1.2 million. Link
  • Coca-Cola Bottling Co. Consolidated announced it earned $4.7 million on net sales of $347.5 million for the first quarter of 2010, compared to net income of $8.5 million on net sales of $336.3 million for the first quarter of 2009. Link


  • Pepsi Beverages in Wisconsin signed a 10-year lease for a 35,000 square foot building that will move the business from Beloit to nearby Janesville. Link


  • Workers have been holding overnight vigils at a Pepsi-Cola warehouse in central Venezuela in an attempt to block President Hugo Chavez's plans to seize the site. Link


  • The Institute of Scrap Recycling Industries presented The Coca-Cola Co., Inc. with its “Design for Recycling” Award for its PlantBottle packaging. Link


  • PepsiCo released a new commercial for AMP Energy Juice that suggests the drink is capable of inspiring in-office ice-cream orgies. Link
  • A baby sitter confronted with two home invaders offered the criminals a Coke in the hopes that police could salvage DNA from the can. Link
  • New Hampshire's state Senate voted to name apple cider as the state's official beverage. Link
  • Dr Pepper Snapple Group CEO Larry Young noted at the 2010 Goldman Sachs Consumer Products Symposium that he couldn't think of a year in which states didn't have budget issues and suggested taxes on sodas. Link