The Flow: Retailers and big mergers; Starbucks Doubles Down


  • From Beverage Spectrum Magazine: Integration Nation – How big mergers could impact retailers. Link
  • From Beverage Spectrum Magazine: Starbucks Doubles Down – There's a new bean in the RTD coffee grinder, but it’s plucked from the same bush as the category leader. Link
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  • Innovative Beverage Group Holdings, Inc. announced that drank is now available at 7-Eleven stores in Canada. Link
  • Neuro Beverages announced distribution partnerships with Columbia, Dr Pepper Snapple Group, H&M Distributing, and Treasure Valley for the States of Oregon, Washington, and Idaho. The company also partnered with Pepsi Cola Bottling Company for distribution in the greater New York City area. Link
  • TeaZazz announced that the Kabuki Restaurant Chain in California, Nevada and Arizona will serve TeaZazz NaturalZ.
  • Reed's, Inc. announced that it has reached a distribution agreement with Specialty Beverage of Virginia. Link Reed's also announced that Meijer, Inc., which operates 191 stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, has agreed to carry select Reed’s and Virgil’s beverages. Link
  • Zola announced the brand’s availability at five new retailers: Safeway, Stop N Shop, Giant Foods, Vitamin Shoppe and GNC. Link
  • Bond Laboratories, Inc. announced that its Fusion Premium Beverages division added distribution in Mississippi through Stokes Distributing of Hattiesburg and Magnolia Beverage Company of Meridian. Link
  • DNA Beverage Corporation announced that Quality Brands of DeLand, Fla. has become the first Anheuser-Busch house to distribute DNA's complete line of products in the region. Link


  • Innovative Beverage Group Holdings, Inc. announced that a judge reached a favorable decision in a federal lawsuit it fuled in June of 2009 against Katalyst Beverage Corporation for using IBG's "Slow Your Roll" and "Extreme Relaxation" trademarks. The judge enjoined Katalyst from using those marks. Link


  • Environmentalists are supporting efforts to expand the Massachusetts five-cent deposit on soda cans and bottles to include bottled water, reported WCVB. Link
  • San Antonio City Manager Sheryl Sculley banned sugary sodas from the city’s 250 beverage vending machines, reported the Houston Chronicle. Link
  • Rhode Island's House Finance Committee held a hearing on a soda tax proposal that would levy a five to ten cent surcharge on each can or bottle. Link
  • The U.S. Food and Drug Administration's Transparency Task Force released 21 draft proposals for public comment on public disclosure policies aimed at helping consumers, stakeholders, and others understand how the agency operates and makes decisions. Link
  • Baltimore's City Council said Wednesday that it devised a plan to cut the city's huge budget gap without implementing a four-cent tax on bottled beverages, The Baltimore Sun reported. Link
  • New York Gov. David A. Paterson suggested a state sales tax exemption on diet sodas and bottled water as part of his revised tax on sugary beverages, the New York Times reported. Link
  • Florida education leaders backed off a plan to drastically limit sugary drinks in Florida public schools after objections from the dairy and beverage industries and local school districts, reported the Orlando Sentinel. Link
  • An amendment proposed by Senator Dianne Feinstein (D-CA) to ban the use of bisphenol-A in food and drink containers threatens to derail support for the pending FDA Food Safety Modernization Act, reports Food Safety News. Link
  • Philadelphia's city council passed a budget without Mayor Michael Nutter's proposed sugared drink tax. Mayor Nutter mourned the measure's failure, declaring "Today the big soda lobby won and average Philadelphians lost." Link
  • A majority of D.C. Council members signaled their opposition to a proposed 1-cent-per-ounce tax on soda, probably killing the proposal for the year, the Washington Post reported. Link


  • EX Drinks signed sponsorship deals with professional surfers Shane Desmond, Kohl Christensen & Zoltan “The Magician” Torkos Link
  • Celsius is launching the Ultimate Workout Challenge with national brand spokesperson Mario Lopez. Consumers will be able to upload short video clips of their favorite way to achieve their ultimate workout. Link
  • Dr Pepper Snapple Group is partnering with nonprofit organization KaBoom! to build 10 new playgrounds in cities. DPS brand Mott's will sponsor the second annual "KaBoom! Play Days" from Sept. 18 to 26. Link
  • The PepsiCo Foundation announced an increased commitment to Diplomas Now, a collaborative effort between City Year, Communities In Schools and Johns Hopkins Talent Development to address the high school dropout rate in select cities across the U.S. Link
  • ZICO Beverages LLC enlisted multiple agency partners to support the launch of its biggest campaign to date, “I Am Natural.” The campaign will be executed by Commerce House, ALISON BROD PUBLIC RELATIONS, Suite Access and On Board Entertainment.
  • The Gatorade Company, in collaboration with ESPN RISE, announced Soony Saad of Dearborn High School (Dearborn, Mich.) as its 2009-10 Gatorade National Boys Soccer Player of the Year. Link
  • The Coca-Cola Co., Inc. announced that eight teenage soccer players have won the opportunity to train at the Coca-Cola International Soccer Camp in Pretoria, South Africa. Link
  • Red Bull Flugtag will land in Long Beach August 21st where forty teams will be launch themselves off Pine Avenue Pier, the same spot Travis Pastrana jumped his rally car 269 feet during Red Bull: New Year. No Limits. Link


  • Beetroot juice boosts stamina by making muscles more fuel-efficient, reported the UK Press Association. Link
  • Goldman Sachs said it expects sales of both alcoholic and non-alcoholic drinks to rise in the second half of the year as demand for consumer staples improves, Reuters reported. Link


  • National Public Radio's Fresh Air aired an interview with Bottled and Sold author Peter Gleick who bashed bottled water's environmental impact, and pointed out that Everest bottled water comes from Texas. Link
  • Columnist David Leonhardt aired his view on the battle over soda taxes in the New York Times, concluding that "Someday, we will probably look back on our gallon-a-week soda habit the way we now look back on allowing children to ride without seat belts or listening to doctors who endorsed Camel cigarettes. We will wonder what we were thinking." Link
  • The group behind the No D.C. Beverage Tax campaign listed United Medical Center among supporters of the campaign, but the hospital never signed on to be part of the campaign, reported DCist. Link
  • Labor leader Stuart Appelbaum, writing for the Huffington Post, called Dr Pepper Snapple Group CEO Larry Young "the poster child for corporate greed" for demanding pay cuts followed by a wage freeze at a Mott's plant in New York. Link
  • PepsiCo is approaching sustainability holistically and achieving greater impact than companies focusing on operations within their own four walls, according to Andrew Winston at the Harvard Business Review. Link
  • American consumers are becoming more willing to buy what they want in addition to what they need, but aren't abandoning their new frugality, reported public radio's Marketplace. Link


  • New Leaf Brands, Inc. announced financial results for the first quarter ending March 31. First quarter case sales increased 37 percent. First quarter revenue increased 36 percent Link
  • Dr Pepper Snapple Group, Inc. announced that its Board of Directors declared a quarterly dividend of $0.25 per share on the company's common stock. This represents a 67 percent increase in the quarterly dividend rate. The dividend is payable in U.S. dollars on July 9, 2010, to shareholders of record on June 21, 2010. Link
  • Sweet Leaf Tea Co. has increased the amount it received in its latest round of funding from $14 million to $19 million, reported the Austin Business Journal. Link
  • Muhtar Kent, chairman and chief executive of The Coca-Cola Co., Inc. warned that the Obama administration's plan to take on tax breaks for companies operating overseas will hurt the U.S. economy. Link


  • AriZona Iced Tea will begin producing Arnold Palmer Lite Half and Half at City Brewing Co.'s brewery in Latrobe, Pa., reported PittsburghLive. Link
  • Officials with the Saratoga (New York) County Industrial Development Agency granted Saratoga Eagle exemptions on mortgage and sales taxes on materials for construction as part of a planned $3.5 million expansion, the Post Star reported. Link
  • Printpack created shrink sleeve labels for Next Foods in support of the launch of GoodBelly Splash, a new line of single serve fruit-based probiotic beverages. Link


  • PepsiCo Inc. announced plans to invest an additional $2.5 billion in China in the next three years. Link


  • Natalie's Orchid Island Juice won the title of "Best Tasting Orange Juice" in Good Housekeeping magazine. Link
  • The Ball Resealable End received the 2009/2010 AmeriStar Award for beverage packaging. Link


  • Starbucks Coffee Co. appointed Jeff Hansberry as president of the company's global consumer products group and foodservice. Hansberry most recently worked for E&J Gallo Winery, where he was vice president and general manager, and previously worked at Procter & Gamble. Link


  • A new vitaminwater commercial that touts its partnership with the Twilight movie franchise declares that there's nothing wrong with waiting in line six days to watch a movie that lasts two hours. You may disagree. Link
  • Fan Cans, LLC announced several MLB, NFL and NCAA teams have placed Pepsi-branded, sports-themed recycling bins in their facilities. Link