The Flow: Regulate Kombucha?; Inside Coast


  • Coast Brands takes aim at the biggest problem for growing beverage companies: approvals from distributors and retailers. Link
  • Kombucha producers may decide to register as alcoholic beverage producers with the federal government rather than change the fermentation process with which the tea is made. The changes were prompted by the discovery that alcohol content was over the legal, 0.5 percent limit in some brands on store shelves. Link


  • ALL IN Energy drink has expanded its line with the new Go All In Acai Berry flavor. Link
  • AgroLabs, Inc. has added the Superfruit Immune Booster shot to its line of nutritional supplements. Containing the supplement, EpiCor, the product will be available online and at major club stores nationwide. Link
  • Campbell Soup Company has launched its V8Spicy Hot Low Sodium in supermarkets, club stores, convenience and mass merchandise stores nationwide. Link
  • Honest Kombucha is back on the shelves at Whole Foods. Link


  • Code Blue Recovery Drink is now being distributed in Las Vegas by Southern Wine and Spirits. It will be available in select hotels and casinos in the city. Link
  • In another sign that DSD is gaining power regardless of channel, Haralambos Beverage Company has added Deep River Snacks to its lineup of offerings. Link
  • KIDStrong Enterprises has expanded distribution of its Proactive Hydration Drink. The beverage is now available in Stop & Shop supermarkets located throughout CT, DE, ME, New England, NJ, NY, and RI, and at its subsidiary store Giant-Landover throughout DE, MD, PA, VA, and Washington, D.C. Link
  • Revolution has expanded distribution of 3D Tea to Safeway stores nationwide. Link
  • The five flavors of Neuro Drinks – NeuroGasm, NeuroSonic, NeuroBliss, NeuroTrim and NeuroSleep – are now available in Duane Reade stores around the New York metro area. Link


  • Nestle Waters North America have been ordered by a federal judge to pay Eureka Water Co. $14.2 million for breaching a 1975 agreement, concerning discounted pricing and royalties on Ozarka bottled water, according to Judge Vicki-Miles LaGrange further ruled Eureka have exclusive rights to marketing the brand in the state. Link


  • A recent article in the Daily Hampshire Gazette examined the implications of the Coca-Cola Co’s decision to expand its Northampton, Massachusetts, bottling plant. The renovations will provide more jobs and enable the company to expand two fruit juice lines, including Minute Maid. Link


  • XYIENCE is giving consumers in select states who visit Circle K convenience stores the opportunity to win a new Harley-Davidson Sportster 883 Low. The contest will kick off September 1 and run until October 31. Link
  • After eight weeks of advertising PepsiCo’s AMP Energy with Gas Station TV, data from The Nielsen Company has shown that the campaign prompted a 277 percent increase in purchase intent for AMP Energy and of 150 percent for AMP Energy Juice. Link


  • As part of its Beverage Consumer Trend Report, consulting firm Technomic has released the results of a survey that finds servers and waitstaff can encourage consumers to try new beverages. Twenty-three percent of consumers would consider trying a new beverage after positive waitstaff recommendation. Link
  • New research from the Journal of Food Science suggests that consuming a high fat and high water beverage after eating garlic may help reduce the side effect of “garlic breath.” The study has found that milk may be better at dissolving the odor-causing compound, diallyl disulfide, than fruits and vegetables. Link


  • Word surfaced of talks between Polar Beverages and O Water this week. Link


  • New Leaf Brands has reported a 40 percent increase in net revenue from 2009 for its second quarter 2010. Due to expanded distribution, New Leaf Brands also experienced a 32.9 percent increase in case volume over the same time period. Link


  • The new Aidlin Eco cap feeder was recently launched by Sidel. The new system has the ability to process 120,000 caps per hour, using less energy and cutting power consumption by a factor of 10. Link
  • A new survey from Health Canada indicates that BPA exposure to beverages packaged in BPA epoxy resin coated metal cans is “extremely low.” It was concluded that this packaging does not pose a health risk to consumers. Link


  • According to the results of the Maltese Household Budgetary Survey, the average household in Malta spends 22.4 of its budget on food and non-alcoholic beverages, reports. Link
  • The Coca-Cola Co. Inc has launched its version of caffeine-free Coke Zero in Spain, according to The beverage will be available in both restaurants and supermarkets. Link


  • Kim Holman has become the new Director of Marketing at Wixon Inc. Her past experiences include working at SC Johnson,Racine, for 12 years and establishing her own company, VIM Marketing. Link


  • According to The Huffington Post, Lindsay Lohan was spotted with a Rockstar Energy Drink after recently completing a stint in rehab. Link