The Flow: High Country Talks Kombucha; BevNET Live discount


  • BevNET interviewed High Country Kombucha’s Vice President, Shane Dickman. He discussed that after modifying their product and getting back into Whole Foods' stores, the company is now trying to produce enough product to fill their order. As a result, High Country is breaking ground on a new plant in the near future to fulfill demand. Link
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  • InterBev served up a sweet alter ego for corn syrup, and a new environmental marketing push. Link


  • Hotlips Soda has added a cherry flavored soda to its line that includes black raspberry, blackberry and boysenberry. Link
  • Jones has relaunched its WhoopAss Energy Drink. It features new packaging, ingredients and new flavor profile and color. Link


  • Oregon-based HOTLIPS Soda will be sold at all Dean & DeLuca markets and cafes in Manhattan, as well as through its seasonal catalog, and online at Link
  • Frontier Beverage has signed a distribution deal with New Jersey-based Honickman Group. The distributor will be responsible for Frontier's relaxation beverage, Unwind, according to the Memphis Business Journal. Link


  • New Jones Soda CEO Bill Meissner was profiled in the Seattle Times following the company's annual shareholders' meeting. Also revealed in the story: Jones has sold the rights to its patent for labels printed with consumers' photographs to a Texas company. Link
  • Correction: Looks like bottled water expert Peter Gleick has apparently realized that Full Motion Beverage is not, in fact, marketing Wataah side-by-side with Playboy energy drink and is really what folks in the trade call a “distributor” rather than a marketer. Gleick apologized and cut the whole “sex sells” angle out of his recent blog entry on the Huffington Post. But he still stands by his other points. Link


  • Just Chill made its national debut at InterBev 2010. The product was created and introduced in Southern California and will be sold in Whole Foods stores across California. Link
  • Jane Krakowski is working with Tropicana on a new ad campaign for its Trop50 line. Called "Girlfriends," the spots are geared towards women, and the theme of females helping each other is extended to the company's monetary donation to Dress for Success Worldwide. Link
  • ZICO Pure Premium Coconut Water is now the official coconut water of the Life Time Fitness Triathlon Series. As part of the new, multi-year agreement, the coconut water will be sold in Life Time fitness centers. Link
  • Meanwhile, Thomas Bene of Pepsi-Cola North America was selected as the new Chair of the ABA Board of Directors. Link


  • Malone, New York-based A&M Beverages Inc has been acquired by Saratoga Eagle Sales & Services Inc, based out of Saratoga Springs, NY. The distributor will have access to Lake Placid, a major tourist market in the area, according to the Albany Business Review. Link


  • According to a NASDAQ report from the Trefis Team, Kraft's market share of the beverage industry can increase from 13 percent as the economy continues to improve. The analysts explained that consumers switching to premium products – like those offered by Kraft – with the improved economy, will help boost the company's share of the beverage market worldwide. Link


  • The Sustainable Packaging Coalition has released its report, titled Guidelines for Increasing Post Consumer Recycled Content in Plastic Packaging. One key finding is the biggest opportunities to use PCR content are PET in electronic equipment blister packs as well as carbonated beverages, water and juice bottles. The report also states that Naya, Naked Juice, Coca Cola, Danone, and Pepsico have used more recycled plastics over the past year. Link
  • The Aluminum Association, the Can Manufacturers Institute (CMI), and the Institute of Scrap Recycling Industries (ISRI) have announced the 2009 Used Beverage Container (UBC) recycling rate is at 57.4 percent. Last year, Americans and the aluminum industry recycled nearly 55.5 billion aluminum cans, according to an article in Packaging World. Link
  • Bottled water regulations and industry responses to crises were outlined in the InterBEV seminar, Bottled Water 101, by Bill Hirst, vice president of Education, Science and Technical Relations for the International Bottled Water Association. Link
  • TransFair USA has changed its name to Fair Trade USA. The move was intended to simplify the brand identity and hopefully increase consumer awareness of fairly traded products and generate more benefits for farmers and workers around the world. The new name will be officially adopted on October 1, 2010. Link


  • The IBWA has named its board of directors for 2010 – 2011. Scott Hoover was elected to serve as the Board's Chairman. Mr. Hoover represents Roaring Spring Bottling Company in Roaring Spring, PA. The full board was announced at InterBev 2010. Link
  • The Coca-Cola Company's chairman and CEO, Muhtar Kent, pledged to empower 5 million women entrepreneurs throughout Coca-Cola's global business system by 2020 during a session at the Clinton Global Initiative on empowering women. Link