BevNET Live L.A. 2025: Early Registration Ends Today, 10/24

The leading event for the beverage industry heads to L.A. December 7-9. Early registration ends today, October 24 and the room block is almost sold out. Register before the weekend to save $100 or more per ticket.

Taste Radio: Unboxing Opportunity & Innovation Here… And There

The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET’s upcoming events in L.A.

New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back Nog

It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.

Kratom Beverage Brand Mitra-9 Seeks to Toss Class Action Suits

Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.