Distribution: Ayrloom Enters Festival Season, Halfday Modernizes At Walmart
In distribution news, Ayrloom heads to New York's Governor's Ball as StageWater heads to Nashvilled for CMA Fest.
Carrie Underwood Enters CPG with HiNote Powder Brand
Award-winning musical artist Carrie Underwood is expanding her health and wellness app business fit52 into a CPG-aligned platform company with the launch of HiNote, a nutrition brand aimed primarily at female consumers.
Gen Alpha Seeking Identity, Emotion In Their Beverages, Per Keurig Dr Pepper Report
Amidst the vast range of choices, consumers are increasingly selecting drinks that excite and empower them both mentally and emotionally, according to Keurig Dr Pepper’s second annual State of Beverages Trend Report, released this morning.
Breakthru Beverage to Acquire RNDC’s Kentucky, Indiana Territories; More Transactions Incoming
Republic National Distributing Company (RNDC) continues to sell off its territory.
Recess Names Former Beatbox Exec Francis as CMO
As the brand aims to scale and achieve mainstream adoption, functional beverage maker Recess has brought in former Beatbox marketing leader Zech Francis to head up its own marketing efforts as CMO.
Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
BevNET Live NYC 2026: Ben Weiss on Vision, Grit, and the Next Beverage Wave
Ben Weiss is back. After stops on television (Billion Dollar Idea) and the bookshelves (Basementality) the inspirational founder of Bai has returned to the beverage business with Crooked Soda, an idea based on his theory that a low-ABV fermented soda is the next big idea. Weiss isn’t just coming back to the beverage business, however – he’s also coming back to BevNET Live NYC 2026, where he’ll be sitting down for a conversation on entrepreneurship, brand building, investment, and the state of the industry.
Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.
Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up.
In L.A., Stars Dish on Celebrity Brands
Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.
Celzo Packaging Refresh Reinforces ‘Feel Good Fiesta’ Functional Agua Fresca Positioning
Celzo is stepping into its next phase of growth with a packaging refresh that seeks to better capture what consumers experience when they crack open a can of its agua fresca: a “feel good fiesta” that injects Latin culture into current wellness trends.
Former OWYN Execs Target ‘Full-Day’ Function With New Energy Powders
Founded by former OWYN executives, Day/Dream is positioning around the idea that specific functional benefits should be tailored to day parts.
Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth
DeCicco confirmed to BevNET that he has taken the role at the leading U.S. yerba mate maker, which has been focused on growing its East Coast presence about a year after rebranding the business from its former identity, Guayakí.