Review: The Beast
The Beast and Beast Zero Energy Drinks are made in Austria by Prima Drinks, a subsidiary of Macro Group GmbH, and is a true Austrian Energy drink.…
PepsiCo Responds to Glaceau
PepsiCo has denied having any nefarious intent in the way it designed and launched its enhanced water brand SoBe Life Water. The company’s response came quick on the heels of…
Glaceau cries copycat against Pepsico
Energy Brands, the parent company of the Glaceau vitaminwater line, yesterday filed a lawsuit against PepsiCo and its subsidiary SoBe, which recently launched its own enhanced water product, SoBe Lifewater,…
Review: Caballo Negro “Double Kick”
Caballo Negro Energy Drink has a 16-ounce version of its energy drink. The new product, nicknamed “Double Kick” also features improved flavor and packaging.…
Review: Black Hole Energy Drink
Black Hole Energy Drink is a new entry into the category that uses the powerful imagery of a black hole. Will this matter to consumers or the industry? We don’t…
The AriZona Maverick
Calling him the “blue-collar anti-CEO,” Time Magazine featured a story on Don Vultaggio, the co-founder of AriZona Iced Tea, in a special section on “Business Mavericks” this week (April 10,…
IZZE® Beverage Company Names John Bello Chairman of the Board
@@img1 BOULDER, Colo. (Apr. 4, 2006) – IZZE Beverage Company, the leader in the emerging sparkling juice category, has appointed SoBe founder and former CEO John Bello to chairman of…
Review: Honest Ade: Pomegranate Blue
The nation’s first organic pomegranate drink combines the antioxidant power and great taste not just of pomegranate but also of blueberries. It’s got less than half the calories of those…
Review: Hint: New Flavors
Hint has added two new flavors to its lineup of unsweetened flavored waters: Pear and Peppermint. These latest flavors are, in our opinion, large improvements over their last round of…
BevNET Announces ”Pre-Launch Product Analysis Service”
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Review: Who’s Your Daddy Sugar Free
Who’s Your Daddy Energy Drink has launched a new sugar free version of its product. Also features a bright new can that is not short on “pop”.…
Summer sell-in has begun – don’t miss out
It’s that time of year again. Yes, the summer sell-in period has begun. This is the period when retailers and distributors go through the task of evaluating their product portfolios…
Natural Products Expo West 2006 Show Recap
View BevNET’s Show Photos Natural Products Expo West Breaks Attendance and Exhibit Records Healthy Products Industry Trade Show Celebrates its 25th Anniversary With Largest Attendance in History ANAHEIM, Calif. (March…
Review: Honest Tea Tangerine Green
10-Calorie Tangerine Green Is World’s First Organic Diet Beverage. Made with green tea, essence of tangerine, a touch of organic agave and a revolutionary fermented organic cane sugar that has…