What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and embracing a new era of modern moderation. We also feature interviews with the founders of moringa-infused brand Orange Toucan and Woon, a modern pantry brand inspired by a family’s beloved Chinese restaurants.
This week's reviews features a bubbly probiotic limited-edition release from Culture Pop and singer Noah Kahan, plus a dive into spring-sourced and purified water brand Loonen.
Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.
Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
The best New York bars for non-alc cocktails don’t heavily rely on non-alc spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.
Hiyo Social Tonics is coming off a major growth year that welcomed investment from Constellation Brands and Live Nation, signs of confidence behind its relaxing “social tonics” positioning. Now, the brand is working to win over everyone else.
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.
