Ben Goodwin and David Lester, the co-founders of leading better-for-you soda brand Olipop, explain why marketing strategy doesn’t lean heavily into education about the products’ functional benefit, why the company’s mission and economic outcome “will forever be entwined,” and why they strive to be “experts in the leadership” of their business.
Pecana Nut Milk is trekking out across the Southwest with new retail expansion in Texas, New Mexico and California; Natural soda brand Green Cola has partnered with New Jersey management and sales company Cascadia Managing Brands; Microdrink maker Waterdrop is taking to the skies as a partner of German airline Lufthansa.
A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.
Westrock’s facility is a high-stakes gamble for the family owned company, which went public via a SPAC merger in 2022. Its recent Q2 earnings report underlined the urgency of making this experiment work: a $17.8 million loss on the back of a 7.3% sales decline.
Rachel Kiley discusses the nuances between craft beer and craft spirits, the relationship between Monday Night and Sneaky Spirits and how entrepreneurs can shrug off the doubters.
Sodee Pop is a new line of zero-calorie CSDs, which are being positioned as clean soda for kids. Sweetened with stevia, the line features two 8-ounce flavors: Orange Fizz and Root Beer.
Earlier this month, an article in Food & Wine proclaimed craft spirits in crisis, kicking off a tense debate between wholesalers and craft spirit representatives about the root causes of the challenges facing distillers.
Prior to the announcement of Mars’ $36 billion acquisition of Kellanova, the hosts discussed the possibility of a major M&A deal, one that could create a domino effect for some CPG brands. They also opined on the future of NA bottle shops, munch on ramen-flavored snacks and sip on banana cream soda.
In this week’s new products roundup, Califia announces the release of four new fall and winter seasonal products, Liquid Death joins forces with Van Leeuwen Ice Cream to launch a decadent sparkling water flavor and Black Rifle Coffee Company ventures into the $20 billion energy drink market.
Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.
Emma Chamberlain is getting a big promotion at her namesake coffee brand. Chamberlain Coffee announced today that she has been named co-CEO of the company, to serve alongside the brand’s former COO Gustav Hossy. The duo are replacing Christopher Gallant in the chief executive role.
At the onset of the COVID-19 pandemic, business owners were panicking at the thought of going under. For many, federal financial assistance programs felt like a lifeline. Now, some claim they are sinking the ship.
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
The BevNET team is hosting a SoCal food, beverage and beer industry meetup on Wednesday, September 25th from 5PM to 7PM PT. Join Naturally San Diego and our BevNET San Diego team, as well as the Producer & Editor of Taste Radio, Ray Latif, and Taste Radio co-hosts John Craven, Mike Schneider and Jacqui Brugliera.
