Gut Check: Tru CEO McNamara Talks ‘Gutsy’ Launch, Brand Expansion

Over the course of a decade as founder and CEO of functional beverage platform Tru, Jack McNamara gradually shepherded the Massachusetts-based brand from its early days as a liquid shot through to its current format – a line of 12 oz. canned RTDs – picking up industry backers (Polar boss Ralph Crowley) and investors (BTomorrow Ventures) along the way.

Taste Radio: Why Entrepreneurs May Benefit From The Mars/Kellanova Deal

The hosts welcome NOSH managing editor Monica Watrous to the show as they discuss Mars’ $36 billion acquisition of Kellanova, including key takeaways from the deal, its impact on the food industry and why it may spur a flow of M&A activity among entrepreneurial companies.

Brown-Forman Scraps DEI Programs

Facing pressure from conservative activists online, Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.

From X to Z: Clearly Canadian Builds Modern Brand on Nostalgic Bedrock

Clearly Canadian has experienced the heights of success and the depths of bankruptcy. Now the Toronto-based sweetened sparkling water brand is figuring out how to strike the right balance between 1990s nostalgia and the modern, better-for-you beverage business.

BevAlc: Total Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total BevAlc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

Beyonce Partners With Moët Hennessy on American Whiskey

Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.

Taste Radio: From $1M To $500M In Five Years, Olipop’s Explosive Growth Is No Accident

Ben Goodwin and David Lester, the co-founders of leading better-for-you soda brand Olipop, explain why marketing strategy doesn’t lean heavily into education about the products’ functional benefit, why the company’s mission and economic outcome “will forever be entwined,” and why they strive to be “experts in the leadership” of their business.

Distribution Roundup: Pecana Heads Southwest, Green Cola Grows in Garden State

Pecana Nut Milk is trekking out across the Southwest with new retail expansion in Texas, New Mexico and California; Natural soda brand Green Cola has partnered with New Jersey management and sales company Cascadia Managing Brands; Microdrink maker Waterdrop is taking to the skies as a partner of German airline Lufthansa.

Gallery: New RTD Cocktails From Tip Top, WeldWerks, The Finnish Long Drink & More

A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.