Non-alcoholic beverage sales saw modest acceleration in the two-week period ending August 10, according to an analysis of NielsenIQ retail scanner data by Goldman Sachs Equity Research.
- Total dollar sales rose +1.3% in the two-week period, compared to +0.3% in the four-week period and +2.7% in the 12-week period.
- Volume growth was flat in the two-weeks, an improvement from -1.4% volume declines in the four-week period but down from +1.6% growth for 12-weeks.
- Average pricing decelerated slightly to +1.3%, down from +1.7% in the four-weeks and up from +1.1% in the 12-week period.
CSDs
Carbonated soft drinks sales picked up pace at +4.3% in the two-week period, compared to +3.6% for the four-week period. Volume sales fell mildly by -0.8% (improving from -1.6% for four-weeks) and average pricing was up +5.1% (+5.2% for four-weeks).
The Coca-Cola Company grew dollar sales by +5.3% (+4.3% for four-weeks) as volume declines slowed to -0.3% (-1.2% for four-weeks) and pricing increased +5.5% across both periods. PepsiCo posted -0.6% dollar sales (-0.9% for four-weeks) against -5.5% volume (same as the four-weeks) and +5.2% average pricing (+4.8%). Keurig Dr Pepper (KDP) was up +4.7% (+3.8% for four-weeks) with volumes improving +1.5% (-0.1%) and pricing up 3.1% (+3.9%).
On the better-for-you soda shelf, stevia-sweetened Zevia saw sales slide -5.3% in the two-weeks (-1%) as volume fell -7.5% (+0.5%) and pricing rose +2.4% (-1.6%). Functional player Poppi reported sales growth of 134.2% (+146.5%) with volume growth of +148.5% (+165.6%) and average pricing down -5.7% (-7.2%).
Energy Drinks
Energy drinks sales continue to fall year-over-year, down -1.5% in the two week-period (-1% in the four-week period). Volume sales slid -2% (worsening from -1.4% in the four-weeks) and average pricing was up just +0.5% across both the two- and four-week periods.
Dollar sales of category leader Monster Energy, excluding Bang, were down -3.7% (-3.5%) as volume dropped -4.4% and average pricing increased just +0.8%. The category’s second largest manufacturer, Red Bull, grew sales +1.5% (+1.8%) with volume slipping -3.1% and pricing up by +4.8%.
Celsius grew sales +6.9% (+8.8%), with a -6.8% pricing drop offsetting +14.7% volume gains. Its exclusive distribution partner PepsiCo (Rockstar and MTN Dew) has continued to declining at a steady pace, down -23.8% in the two-weeks (-23.6%), posting -22.1% volume sales and -2.1% average pricing decreases.
Emerging performance energy brands Nutrabolt/C4 (+11.6%), GHOST (+6.1%) and Alani Nu (+36.1%) grew dollar sales in the two-week period. PRIME (-67.1%), Starbucks (-92.4%) and A Shoc (-87.6%) have again seen sharp double-digit declines in the period.
Bottled Water
Water was up slightly at +0.3% in the two-week period, accelerating from -2.2% decline in the four-week period. Volume improved +1.3% (-0.6%) and average pricing was down -0.9% (-1.5%).
Private label products, which lead the category, climbed +3.9% in the two-week period (+1%) as volume sales improved +4.2% and average pricing came down -0.3%. BlueTriton Brands increased sales by +2% (-0.2%) with volume up +0.6% and average pricing growing +1.4%.
However, much of the category saw dollar sales fall in the two-week period: Coca-Cola (-4.7%), PepsiCo (-0.6%), Fiji (-11.9%), Nestlé Holdings (-6.6%), CG Roxane (-1.4%), KDP (-13.9%), Niagara Bottling (-3.3%) Hint (-10.1%) and Liquid Death (-11.4%) all declined. Danone North America (+4%) was the only other tracked brand in the data set to see dollar sales improve.
Sports Drinks
Sports drink dollar sales dropped -2.2% in the two-week period (improving from -4.6% for the four-week period). Volume sales fell -5.5% (-7.4%) and average pricing rose slightly to +3.5% (+3.1%).
Gatorade (PepsiCo) dipped -1.9% in the two-week period, picking up from -4.9% for the four-weeks, with -6.8% volume (-9%) and +5.3% pricing (+4.5%). Coca-Cola’s portfolio of BodyArmor and Powerade was down by -1.4% (-4.2% in the four-weeks) as volume declines slowed to -5.2% (-7.1%) and average pricing grew +4% (+3.1%).
As it continues to face an onslaught of legal challenges, PRIME sales worsened to -38% in the two-weeks (-30.5%) as volumes dropped -28.3% (-22%) and average pricing was reduced -13.4% (-10.9%). Meanwhile, Electrolit was up +20.5% (+14.6%) with +17.3% volume (+10.2%) and +2.7% average pricing (+3.9%).
Sparkling Water
Sparkling water sales accelerated modestly, up +4.9% in the two-weeks (+4.5% for four-weeks) with volume growing +1.3% (+0.9%) and pricing up +3.5% (+3.6%).
Category leader Talking Rain (-0.4%) and La Croix producer National Beverage Corp (-1.8%) saw sales slip in the two-week period.
Polar (+14%), Coca-Cola (+16.9%), Spindrift (+12.2%), Waterloo (+18.7%) and Liquid Death (+16.4%) improved in the period. However, PepsiCo sales dipped -5.4%.
RTD Coffee
Ready-to-drink coffee sales dropped by -4.7% in the two-week period, weakening from -4% in the four-week period. Volume sales dropped -4.2% (-3.8%) and average pricing was down by -0.5% (-0.2%).
Starbucks sales were down -9.5% in the two-weeks (-8.7%) and volumes dropped -12.5% (-12.1%). Average pricing was up +3.5% (+3.8%).
Danone’s STOK grew +9.1% in the two-week period (+10%) and Califia Farms saw modest improvement of +0.1% (-2.2%). Black Rifle Coffee Company (-2.5%), Coca-Cola (-9.7%), and Super Coffee maker Kitu Life (-38.1%) reported declines for the period.
Coconut Water
Though smallest in dollar value among the tracked categories, coconut water remains the fastest growing segment at +14.1% dollar sales improvement in the two-week period (+12.9% for four-weeks). Volume sales rose +20.7% (+17.7%) and average pricing fell -5.4% (-4%).
Category leader Vita Coco was up +9.2% (+6.5% for four-weeks) and Danone-owned Harmless Harvest rose +12% (+14.7%).
Goya (+14.7%), C2O (+23%), Sun Hing Foods (+17.4%) and Brooklyn Bottling Group (+46.5%) all grew dollar sales in the two-weeks.