Dad Grass was crowned the champion of New Beverage Showdown 31, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the competition.
LMNT is striking back against product rating app Oasis, filing a lawsuit on Wednesday accusing the company of publishing false information about dangerous levels of lead in its electrolyte powders.
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
Ooso’s latest Sparkling Tea flavor, Chamomile Peach Yuzu, continues the brand’s focus on premium non-alcoholic alternatives while showcasing a noticeably refined flavor profile.
Fresh off its public debut in May, Suja Life reported strong first-quarter results fueled by distribution gains, promotional activity and continued momentum across its portfolio.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 31 at BevNET Live New York City 2026.
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
What if the secret to winning in CPG wasn’t chasing the next trend – but staying focused on simple ingredients, a clear brand promise, and flawless execution? Jeff Richards, founder and CEO of plant-based milk brand Mooala, explains how a commitment to organic sourcing, clear positioning, and a disciplined retail strategy helped transform a scrappy startup into one of the category’s fastest-growing companies.
Canadian energy drink producer GURU is expanding its GURU Lite and Zero Sugar lines into Sprouts Farmers Market stores this month.
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Modern agua fresca maker Bawi has closed a $6 million investment as it sets its sights on the West Coast and moving into foodservice.
JuneShine co-founder Forrest Dein paraphrased Willie’s namesake, country music icon Willie Nelson, in a conversation with Brewbound: “Stress is the biggest killer on the planet; cannabis is the best medicine.”
In just two days, New York City becomes the center of gravity for the beverage industry! Brands who missed out previous years told us the same thing: they wished they'd gone. This year, you don’t have to wish. Be the brand that makes the trip, joins an industry-leading cohort of executives, buyers, and investors, and leaves NYC with new relationships, new partners, and new opportunities on the table.
NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water.
