Milkadamia Taps Former Diana’s Bananas Exec as CEO; Launches Oat Milk Slices
Plant-based milk brand Milkadamia appointed CPG veteran Neil Cox as CEO, succeeding founder Jim Richards, who will stay on with the company as an advisor.
Gym Weed Jumps Into Modern Soda
Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.
Elos Seeks ‘Calm Energy’ With Magnesium Drink
The family-run, Dallas-based brand, quietly debuted at Natural Products Expo West this week, showcasing its new four-SKU line of caffeine-free, lightly sparkling waters infused with 100mg of magnesium and electrolytes in each 12 oz. slim can.
Tropicana Embraces Hydration, ‘Indulgent Protein’
Like many other established CPG brands today, Tropicana Brands Group (TBG) is chasing hydration and protein with its latest product innovations.
DFA Embraces Protein with Multiple New Milk Innovations
The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.
Harmless Harvest Enters Shelf-Stable Coconut Water
The Danone-owned premium coconut water brand is expanding outside of refrigeration for the first time.
Oatly Launches Matcha, Popcorn Flavored Barista Blends
With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.
Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
La Colombe Kicks Off World Cup Campaigns with Refreshed Assortment
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
De Soi Targets Daytime Use Occasions with Adaptogenic ‘Social Spritz’
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
RTDs Brighten an Otherwise Soft Bev-Alc February
Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.
Pricklee Rebrands as Natural Hydration Drink, Raises $2M
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Pepsi Ventures Group Chief Daniel Grubbs Exits
PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.
Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.