Diageo Takes Ketel One, Tanqueray Into Premium RTDs Set
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
BCAA Bet: Optimum Nutrition Rebrands AMIN.O. Energy Drink
Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.
NACS: GHOST Enters Hydration; Lemon Perfect Upgrades to 15.2 Oz; AHA Ends
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
Taste Radio: What’s Working (And What Isn’t) In Better-For-You Snacks & Libations
From allulose-sweetened gummies and “junkless” granola bars to zero-sugar sodas and “WonderWater,” the hosts discussed how better-for-you brands are attempting to meet consumer demand for great taste and nutrition in snacks and beverages.
Better Booch to Acquire Live Beverages in First M&A Deal
Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.
This Week’s New Products: Tomato Lion’s Mane Juice, G FUEL, PLAYR1, Grim Reaper Coffee Co.
In this week’s new products roundup, Uncle Bud’s Hemp & CBD releases its first beverage offering, G Fuel collaborates with video game development studio CD PROJEKT RED and Natalie’s Orchid expands its line of holistic juices.
Distribution: Táche Goes Deeper In SoCal; Crescent 9 Takes THC To Louisiana Grocers
Táche Brings Pistachio Milk To Bristol Farms Táche announced this week that its pistachio-based alt milks are now available at 15 locations of Southern California natural grocery chain Bristol Farms.…
Taking on Tito’s: Splash Bev. Group President on New and Future Acquisitions
Not many companies are challenging the country’s top-selling spirit brand, but Splash Beverage Group is aiming to do just that with its most recent acquisition.
BevNET Live Winter 2023: Exploring The Fluid Relationship Between KeHE and Beverage Brands
BevNET Live Winter 2023 will feature a discussion with top KeHE retail executives around the fluid relationship between the retailer and beverage brands.
New Money: Alethia’s First Fund Targets Bev-Alc
Alethia Venture Partners is targeting bev-alc brands and companies that complement its beverage investments in its initial $50 million fund.
New Flavors and Digital-First: How a Pernod Ricard Exec Aims to Disrupt Cognac
After over a century of producing Cognac for major players, one family is hoping to revive the category with their own fresh take on the storied French brandy.
Taste Radio: Emphasize Quality. It’s A Big Reason Why This Company Was Acquired.
Bronya Shillo, the founder of pioneering RTD cocktail brand Fishers Island Lemonade, spoke about why quality of ingredients matters when meeting with retail buyers, how the adage “inch wide, mile deep” guided the brand’s distribution strategy for years and how she built and maintained a relationship with leadership executives at E. & J. Gallo, which acquired her company in May.
The “Topo Chico Effect”: Following The Pathfinder’s Non-Alc Push Into Neighborhoods and Bars
With no- and low- alcohol now a $11 billion business and new brands jumping into the zero-proof movement, what’s the playbook to make a splash?