AAPI Founders Energize, Innovate in RTDs

A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.

IFT FIRST Annual Event & Expo is Underway in Chicago

Thousands of food and beverage professionals are gathered this week at McCormick Place in Chicago from July 16-19 for IFT FIRST: Annual Event & Expo. Organized by the Institute of Food Technologists (IFT), IFT FIRST is the largest annual nexus between the academic and business sides of the food science world.

G.O.A.T. Fuel Embraces Athletic Focus with ‘Sports Energy’ Trademark

Since its founding in 2020, better-for-you energy drink startup G.O.A.T. Fuel has known it wanted to establish a base in the pro sports world. Now, as its footprint has surpassed 10,000 retail accounts nationwide, the brand is ready to go all in by trademarking the phrase “Sports Energy.”

Taste Radio: Can Tesla Conquer CPG? It’s A Community Call.

When car companies start making tequila and beer, all bets are off. In this episode, the hosts banter about Tesla’s foray into beverage alcohol, what happens when the boss visits a satellite office, a sneak peek at the new digs for BevNET’s winter events, how entrepreneurs can get inside the minds of investors and why we’re big on packing vacation snacks and drinks.

PepsiCo: Q2 Earnings Best Expectations, Optimism Behind Gatorade Innovations

PepsiCo bested analyst expectations in its Q2 2023 earnings report today, announcing net revenue growth of 10.4% in the quarter and 10.3% year-to-date. Organic revenue growth in the quarter was up 13% and the company raised its full-year outlook to 10% organic revenue growth, up from 8% earlier this year.

Barcode Shoots for a Game Changer with Victor Wembanyama Partnership

Newly drafted NBA prospect Victor Wembanyama signed a five-year exclusive global partnership with emerging sports drink brand Barcode to not only be the face of the brand but to be an equity investor helping steer innovation and growth strategy.

Going Deeper on Polar Addiction: Comedian Josh Gondelman Talks Seltzer

Last week Slate published an ode to Worcester, Massachusetts-based sparkling water brand Polar Seltzer, guest written by comedy writer Josh Gondelman. We spoke with him to learn more about his homegrown love for Polar and to get a creative consumer’s insight into why the 141-year-old brand resonates so deeply with New Englanders.

How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?